Direct Marketing Archives - Page 14 of 18

How the Rising Cost of Paper Impacts Direct Marketing

The increase for paper products, combined with less paper producers has created a paper shortage. The imbalance of supply and demand, amplified by a number of factors, contributes to higher paper costs.

Helpful Email Open Best Practices

The ultimate goal of an email is to get into the inbox, get in front of a recipient, entice them to open the email and then drive them somewhere to do something. Seems simple enough, right? Well, anyone who knows email marketing will tell you the devil is in the details.

Direct Mail’s Impact on the Brain

While the popular opinion may be that digital marketing has taken over as the medium de jour for modern direct marketers, studies suggest that direct mail is more likely to influence a purchase or improve message retention over a digital ad.

Email Addresses are NOT Created Equal

When you are collecting email addresses on a form in exchange for free content, the quality of the email address matters. You can’t control which email address someone gives you, but you can control what you do with it once you have it.

Privacy Management and Consent Compliance for Marketers

How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?

How to Properly Sign your Holiday Cards

’Tis the season that makes all grammar and punctuation nerds cringe. I’m talking about Christmas cards and how to sign them. Specifically, how to correctly make your family name plural.

Three Myths about Marketing to Millennials

With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.

Content Marketing ROI

Oh no! Not another noisy display ad that drives you to content less useful than a henway. What’s a henway? About 5-pounds, but that is beside the point. If you’re trying to justify why content is worth the investment, read on.