Direct Marketing Archives - Page 13 of 18

How Marketers Can Use Informed Delivery by USPS

For modern direct marketers, Informed Delivery presents an opportunity for mailers to engage consumers through a synchronized, integrated direct mail and digital marketing campaign. For a quick overview of the process, requirements and the marketing benefits of Informed Delivery, read on.

Email Unsubscribe Best Practices

It may seem backwards to you when I recommend that you make it as insanely easy and obvious in all of your emails to unsubscribe from receiving future emails. Read on as there is a method to my madness…

Direct Mail Personalization

By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.

A Marketing Automation Truth Bomb

Have you ever questioned whether your organization should invest in a marketing automation (MA) platform? Or if you have already invested in one, are you questioning if you really need it? If so, you’re not alone.

Our Love for Mail

We give gratitude for the joy that mail can deliver. Here are four reasons why we should all love mail.

Email Accessibility Compliance for Marketers

Regardless of the lack of enforcement or penalty for noncompliance to website owners and marketers, the best practice for web development and email factors in accessibility to optimize ALL users’ experience (UX).

Grammar Lesson – i.e. vs. e.g.

Did you know there was a difference between i.e. and e.g.? They have distinctly different meanings, but are frequently confused by many writers. Here is a quick tutorial on what they mean, how to remember them and some examples of how to use them correctly.

Helpful Email Design and Coding Best Practices

Email design and coding practices have evolved a lot in the last five years as responsive emails have become best practice. With a wide variety of screen sizes, from mobile to desktop, coding templates that render nicely in multiple sizes is a seriously niche skill.