Direct Marketing Archives - Page 16 of 18

The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

Five Tips to Avoid Being Filtered

Because ISPs and email server filters are adjusting their algorithms to handle the volumes of emails hitting them, and they are taking subscriber engagement metrics into consideration, avoid the filters with these five tips.

The Untapped Potential of Transactional Emails

What options are you left with if people opt out? What additional exposure can you have with your subscribers if they’re still opted into receiving emails but aren’t engaging with emails that do get delivered?

Five Keys to Improving your Direct Mail Response Rate

We can all agree that there is some bad junk mail in our mailbox each day. But as much as we discount some wasteful efforts, there are some interesting, engaging and visually stunning pieces of printed marketing that stand out.

Why the $%&#@!! are they not getting my emails?

For marketers, email deliverability is almost always an afterthought. The only time email deliverability best practices get any attention is when there is a problem and people are not receiving emails.

Four Simple Tactics to Get More People to Open Your Emails

Measuring the success of an email campaign by its open rate may seem like a dated metric, but the open rate is perhaps the most critical measurement smart marketers need to understand when determining good (or bad) email results.

Direct Mail Checklist

Whether you are an experienced marketer or new to the industry, the following overview and checklist can be useful in planning your next direct mail effort.