What audience size do you need to get a statistically significant and clear test winner?
Jenny Lassi • October 12, 2022
Mindsets can be hacked, on purpose, to help facilitate growth no matter how great the resistance is to try something new.
Jenny Lassi • September 14, 2022
When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.
Jenny Lassi • August 15, 2022
The COVID-19 pandemic disrupted the market so much that now supply can’t keep up with demand.
Jenny Lassi • February 15, 2022
Download our postal rate chart for reference as you plan future direct mail campaigns.
Jenny Lassi • September 10, 2021
Infinity Direct can help you understand your website’s visitors at a deeper level and take action.
Jenny Lassi • April 27, 2021
We reviewed our analytics to select the top ten blog posts from 2020.
Jenny Lassi • December 29, 2020
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Jenny Lassi • December 16, 2020