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INtelligent Direct: Three Myths about Marketing to Millennials

With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.

INtelligent Direct: Three Competitive Advantages of Direct Mail Marketing

For a modern direct marketer, developing the best mix of channels to deliver your message is a critical part of the job. In print and online, there are countless options for executing an impactful, multi-channel campaign.

INtelligent Direct: Advertising Fatigue

It becomes exhausting and frustrating for the humans who have to consume ad impressions without asking for them, yet they are forced to accept it because they consume free content.

INtelligent Direct: Three Simple Ways to Lower Your Direct Mail Costs

According to the Direct Marketing Association (DMA) Response Rate Report, direct mail household response rate in 2017 was 5.1% compared to 0.6% email, 0.6% paid search, 0.2% display and 0.4% social.

INtelligent Direct: How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

INtelligent Direct: Five Keys to Improving your Direct Mail Response Rate

We can all agree that there is some bad junk mail in our mailbox each day. But as much as we discount some wasteful efforts, there are some interesting, engaging and visually stunning pieces of printed marketing that stand out.

INtelligent Direct: Direct Mail Checklist

Whether you are an experienced marketer or new to the industry, the following overview and checklist can be useful in planning your next direct mail effort.

INtelligent Direct: Marketing Channel ROI Basics

It is the return on investment (ROI) that many look to as the key to answering the question, “Is our marketing
working?”