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Minimize Postage with Carrier Route Saturation

Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.

Multiple Channel Digital Marketing Image

How Direct Marketers Do Digital Differently

Are your marketing efforts truly synced around an individual prospect or customer?

Converting New Movers Into New Customers

The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.

Attribution Models and the Customer Journey

If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?

How to Win with Direct Mail in 2020

Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.

INtelligent Direct: Maximize Your Return on Holiday Direct Mail

Consider incorporating these three strategies when planning holiday marketing campaigns.

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

INtelligent Direct: The Impact of CCPA on Direct Marketing

Privacy concerns and legislation will continue to play in important role in modern direct marketing in 2020.

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