According to the Direct Marketing Association (DMA) Response Rate Report, direct mail household response rate in 2017 was 5.1% compared to 0.6% email, 0.6% paid search, 0.2% display and 0.4% social.
While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.
We can all agree that there is some bad junk mail in our mailbox each day. But as much as we discount some wasteful efforts, there are some interesting, engaging and visually stunning pieces of printed marketing that stand out.
Whether you are an experienced marketer or new to the industry, the following overview and checklist can be useful in planning your next direct mail effort.
Much like how a contractor wouldn’t suggest you paint the walls before the roof is built, we wouldn’t suggest taking on a direct mail project without thoughtful consideration of your budget.
