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Converting New Movers Into New Customers

The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.

Attribution Models and the Customer Journey

If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?

How to Win with Direct Mail in 2020

Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.

INtelligent Direct: Maximize Your Return on Holiday Direct Mail

Consider incorporating these three strategies when planning holiday marketing campaigns.

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

INtelligent Direct: The Impact of CCPA on Direct Marketing

Privacy concerns and legislation will continue to play in important role in modern direct marketing in 2020.

INtelligent Direct: What Does SOC Certification Mean for Marketers?

After a security audit in September 2019, Infinity Direct became SOC 2 – Type II certified. We are very proud to be certified as a commitment to our valued clients who trust us to handle their data in compliance with SOC 2 – Type II standards.

INtelligent Direct: Best Uses for Every Door Direct Mail

EDDM is a direct mail marketing offering by the USPS that allows marketers to reach an audience without knowing any personal information.

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