We reviewed our analytics to select the top ten blog posts from 2020.
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.
Are your marketing efforts truly synced around an individual prospect or customer?
