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INtelligent Direct: How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

INtelligent Direct: Five Keys to Improving your Direct Mail Response Rate

We can all agree that there is some bad junk mail in our mailbox each day. But as much as we discount some wasteful efforts, there are some interesting, engaging and visually stunning pieces of printed marketing that stand out.

INtelligent Direct: Direct Mail Checklist

Whether you are an experienced marketer or new to the industry, the following overview and checklist can be useful in planning your next direct mail effort.

INtelligent Direct: Marketing Channel ROI Basics

It is the return on investment (ROI) that many look to as the key to answering the question, “Is our marketing
working?”

Weekly INsight: EVOLUTION

As the digital ecosystem evolves, marketing teams are faced with a significant opportunity to readjust their thinking and capture the power of direct.

INtelligent Direct: Three Ways to Stand Out in the Mailbox

Consider the potential ROI of executing a direct mail campaign that stands out in the mailbox, rather than one that blends in.

INtelligent Direct: Four Considerations for Creating a Direct Mail Budget

Much like how a contractor wouldn’t suggest you paint the walls before the roof is built, we wouldn’t suggest taking on a direct mail project without thoughtful consideration of your budget.