For a modern direct marketer, developing the best mix of channels to deliver your message is a critical part of the job. In print and online, there are countless options for executing an impactful, multi-channel campaign.
The California Consumer Data Privacy Act of 2018 will impact all marketers who have California residents in their database, but what is the act actually supposed to do?
Many marketers may not consider the positive (even if unintended) side effects that direct mail can have on your marketing as a whole. Let’s look at three side effects of using direct mail as a part of your overall marketing mix.
To increase the usefulness of search results and to discourage people from trying to game the system to improve their search ranking, search engines frequently change the rules that determine search ranking.
Since there’s no magic button that allows you to undo your mistake, what are your options? Depending on the severity of your blunder, you have options.
Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?
While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.
