How to Influence How Your Customers Feel

Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.

Generation Playbook

INtelligent Direct: A Marketer Generation Playbook

Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.

INtelligent Direct: Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.

INtelligent Direct: How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

INtelligent Direct: Three Ways to Stand Out in the Mailbox

Consider the potential ROI of executing a direct mail campaign that stands out in the mailbox, rather than one that blends in.

Test, Test, Test to Boost Your Direct Mail Efforts

Direct mail testing is not a one-time event, but rather an ongoing, long-term strategy. Once you have identified a control (through past performance or other means), you should be regularly testing the variables to determine the best performing mailer.

INtelligent Data: Why Direct Mail is Important to Data-Driven Marketing

Data-driven marketing is here to stay. Enhance and personalize your customer experience with a modern marketing mix of evolving digital methods and traditional direct mail.