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INtelligent Direct: How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

Weekly INsight: EVOLUTION

As the digital ecosystem evolves, marketing teams are faced with a significant opportunity to readjust their thinking and capture the power of direct.

Weekly INsight: Focus First

Focus first is a significant challenge for marketing teams, because in the age of modern-day marketing, there are too many options.

INtelligent Direct: Three Ways to Stand Out in the Mailbox

Consider the potential ROI of executing a direct mail campaign that stands out in the mailbox, rather than one that blends in.

Weekly INsight: Because We Can

Customer loyalty was the holy grail of marketing. Fast forward to marketing in the Age of NOW, it’s not your customers’ lifetime value to your brand that’s important; it’s your brand’s lifetime value to your customer(s) that is important.

Weekly INsight: Learning Curves

Learn something new about your marketing ecosystem and you’ll always be one step ahead of your competition.

Test, Test, Test to Boost Your Direct Mail Efforts

Direct mail testing is not a one-time event, but rather an ongoing, long-term strategy. Once you have identified a control (through past performance or other means), you should be regularly testing the variables to determine the best performing mailer.


Weekly Insight: Direct Marketing Circa 2018

Direct is more than mail. It covers all the ways marketers can connect with and stay connected with buyers, consumers and customers.