The Death of Third-Party Cookies … Eventually

How will marketers be impacted by Google ending support for third-party cookies? Read on…

2023 Will Be All About Lean Teams with Tools

OpenAI’s Chat GPT (Generative Pre-trained Transformer) is creating profound change in innovation and amplifying human wisdom by extending the reach of the human brain.

Vanity URLs and Their Role in Marketing

When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.

What Matters With Website Traffic?

In a marketing world where metrics matter, website traffic cannot and should not be measured in the same way for all types of businesses.

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What Analytics Can’t Do – Our Pixel Can

Infinity Direct can help you understand your website’s visitors at a deeper level and take action.

What is the ultimate marketing message for a consumer product?

The things that are required for success are hard work, an open mind, and ungovernable curiosity.

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Dark Mode Basics for Marketers

Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.