Modern direct marketing is measured marketing on multiple channels because customers are listening on multiple channels. Direct mail is 1-channel with proven ROI to integrate into your direct marketing mix.
All the latest marketing speak has focused on the importance of engaging with our customers and creating experiences to inspire them to buy. JBT = Just Be There.
The new role of marketing is to understand and meet (at a minimum) the expectations & needs of the consumer, making it easier to do business with the brand.
Maybe you’ve heard of this little thing called Facebook? We walk you through how to successfully use Facebook ads as a strategic part of your marketing toolkit.
