Vanity URLs and Their Role in Marketing

When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.

What Matters With Website Traffic?

In a marketing world where metrics matter, website traffic cannot and should not be measured in the same way for all types of businesses.

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What Analytics Can’t Do – Our Pixel Can

Infinity Direct can help you understand your website’s visitors at a deeper level and take action.

What is the ultimate marketing message for a consumer product?

The things that are required for success are hard work, an open mind, and ungovernable curiosity.

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Dark Mode Basics for Marketers

Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

INtelligent Direct: Tag Glossary for Digital Marketers

What all uses for the word “tag” have in common is that a tag connects a digital entity to a person, place or thing.

INtelligent Direct: Blog Content Optimization

In order to drive traffic to your site and improve your search results, you need to be strategic in your writing.