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Best Use Case for Using Personalized Video

Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.

What’s Missing in Today’s Customer Journeys?

Journey mapping isn’t one size fits all, one sided and only benefitting the brand.

Q4 Email Marketing Checklist – Not Too Scary

Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.

Mining Your Warranty First-Party Data Into Brand Champions

Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.

What Inbox Owners (And Marketers) Need to Know About Inbox Previews

Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!

What Direct Marketers Need to Know About Postage Changes

Download our postal rate chart for reference as you plan future direct mail campaigns.

Win Back Email Campaign

Keep Calm and Win Back

Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4

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Why Marketers Need to Shift Focus to Clicks for Intent

The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.

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