Once the algorithm works correctly by design, it’s a game changer for processes and automation.
Jenny Lassi • January 11, 2023
OpenAI’s Chat GPT (Generative Pre-trained Transformer) is creating profound change in innovation and amplifying human wisdom by extending the reach of the human brain.
Jenny Lassi • January 5, 2023
Don’t let the MOST important factors in getting a recipient to open your email be an afterthought.
Jenny Lassi • November 10, 2022
The continuing investments in digital outdoor signage have transformed OOH to digital out of home (DOOH).
Jenny Lassi • October 25, 2022
What audience size do you need to get a statistically significant and clear test winner?
Jenny Lassi • October 12, 2022
AI copywriting is working hard in the lead generation space in emails or pulling prospects further down the sales funnel using educational blog posts and online articles.
Jenny Lassi • September 26, 2022
Mindsets can be hacked, on purpose, to help facilitate growth no matter how great the resistance is to try something new.
Jenny Lassi • September 14, 2022
When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.
Jenny Lassi • August 15, 2022