Top 5 Tips for Hiring Your Next Marketing Resource

Here are the top five tips that will help make hiring your next marketing resource a little bit easier.

What is the ultimate marketing message for a consumer product?

The things that are required for success are hard work, an open mind, and ungovernable curiosity.

Dr. Anthony Fauci, Marketing Consultant: Who Knew?!

It is hard to imagine any better advice from a marketing consultant about messaging for a product.

Turning the Dials Image

Turn Up the Marketing Dials Safely During COVID-19

If done correctly, the marketing budget dials can be safely and gradually be turned up now.

How to Influence How Your Customers Feel

Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.

The Q4 Email Curse is Right Around the Corner

In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…

Direct Mail Best Practices Guide

The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.

Direct Response Landing Page Design Pro Tips

You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?

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