Why Marketers Must Pivot to Mobile-First Email Design

While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.

How Can You Grow Now?

The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.

App Tracking 101 for Marketers

Apple’s recent 14.5 iOS update has marketers worried about their future ability to serve ads to potential buyers.

Who Is The Best Target?

Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:

WebIDPlus

What Analytics Can’t Do – Our Pixel Can

Infinity Direct can help you understand your website’s visitors at a deeper level and take action.

Spring Cleaning Email Database Dead Weight

Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.

Spring Cleaning Your Email Database

Spring is the best time to clean your email marketing database of invalid email addresses.

Media Channel Performance 101 for Marketers

Ad tech and media buyers have been preparing for Google’s bomb announcement from last week for some time now.

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