Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Jenny Lassi • December 8, 2021
Journey mapping isn’t one size fits all, one sided and only benefitting the brand.
Jenny Lassi • November 2, 2021
Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.
Jenny Lassi • October 28, 2021
Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.
Jenny Lassi • October 21, 2021
Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!
Jenny Lassi • October 12, 2021
Download our postal rate chart for reference as you plan future direct mail campaigns.
Jenny Lassi • September 10, 2021
Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4
Jenny Lassi • July 7, 2021
The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
Jenny Lassi • June 25, 2021