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INtelligent Data: Data Integrity Pain Points for Marketers

Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.

Weekly INsight: Focus First

Focus first is a significant challenge for marketing teams, because in the age of modern-day marketing, there are too many options.

INtelligent Direct: Three Ways to Stand Out in the Mailbox

Consider the potential ROI of executing a direct mail campaign that stands out in the mailbox, rather than one that blends in.

Weekly INsight: Highs & Lows

Customers are not just on a journey. They are on many simultaneous journeys, and each of those journeys will, in some way, impact your business.

INtelligent Data: CASL and GDPR Compliance Best Practices for Marketers

Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.

Weekly INsight: Because We Can

Customer loyalty was the holy grail of marketing. Fast forward to marketing in the Age of NOW, it’s not your customers’ lifetime value to your brand that’s important; it’s your brand’s lifetime value to your customer(s) that is important.

INtelligent Direct: Four Considerations for Creating a Direct Mail Budget

Much like how a contractor wouldn’t suggest you paint the walls before the roof is built, we wouldn’t suggest taking on a direct mail project without thoughtful consideration of your budget.

Content Queen: The Art of Making Copy Just Right

Maybe you write your own copy. Or maybe you hire a professional. Either way, it’s valuable and smart to learn about what makes copy effective.

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