Marketers are discovering that integrating AI into existing workflows introduces new complexities alongside new opportunities.
Need to get more people to receive and engage with your emails?
Date fields can power timely, relevant and personalized email experiences that drive engagement and retention.
This is AB testing on steroids, and it’s called AI Personalization (AIP).
Google’s AI Overviews and Featured Snippets provide quick answers but with different approaches.
By combining old-school touch with new-school tracking, marketers can connect the dots from mailbox to storefront.
Two common approaches have emerged in the streaming ad ecosystem: Programmatic & Premium. What is best for your goal?
AB testing allows us to gather meaningful results about the best way to engage a customer.