The Green Revolution: Making Direct Mail Sustainable and Fun!

Let’s sprinkle some sustainability magic on this old-school marketing tactic!

Unlocking Insights: A Senior Database Marketing Analyst Shares Expert Answers to Your Burning Questions

Identifying insights in a dataset to help target effectively isn’t wizardry.

Beyond The QR Code Scan – Tracking Powered by UTM Codes

Enjoy greater insight into which pages QR code scanners visited after the scan. 

Privacy Compliance & Consumer Communication Preferences

What consumers really need/want is a communications preference center so they can choose what and where they want to see your messaging.

APIs Simplified: Securely Transporting Data from Point A to B

Data exchange via API requires creating an API and giving API access to parties to consume the data.

Demystifying the Art of Crafting HTML Emails

Many marketers think that a flat design is where it ends. That is only the beginning of creating responsive HTML emails.

Digital Images 101 for Marketers

To the naked eye, images for print and digital might look the same, but what you don’t “see” matters the most.

What Marketers Need to Know About QR Code Security

Everything you need to know about QR code security: the risks, definitions and what to really worry about.

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