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Attribution Models and the Customer Journey

If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?

How to Win with Direct Mail in 2020

Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.

Catch People Off Guard To Stand Out

You’ll never be noticed when you’re doing everything everyone else is doing the same way everyone else is doing it.

Corporate Gift Giving

As you think about how to recognize the business or personal relationships this holiday season or throughout the year, let us share a few categories we consider timeless winners.

INtelligent Direct: Strategic Digital Advertising Everyone Should Be Doing

There are a few ways to be more strategic and serve ad impressions to a more qualified audience with minimal effort at the height of relevancy.

INtelligent Direct: Maximize Your Return on Holiday Direct Mail

Consider incorporating these three strategies when planning holiday marketing campaigns.

Press Release: IMPACT ACQUIRES INFINITY DIRECT

IMPACT ACQUIRES INFINITY DIRECT – Two Twin Cities Direct Marketing Agencies Join Forces

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

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