How to Influence How Your Customers Feel

Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.

The Q4 Email Curse is Right Around the Corner

In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…

Direct Mail Best Practices Guide

The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.

Direct Response Landing Page Design Pro Tips

You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?

Testing is the Foundation of Database Marketing

Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…

The Magic Behind High-Performing Lead Generation Programs

Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!

2020 Email Design Quick Reference Guide

When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.

The Foolproof Way to Liven Up Subject Lines

If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.

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