Marketers should understand the basic differences between HTTP (non-secure) and HTTPS (secure) URLs.
Jenny Lassi • September 19, 2023
The importance of connecting with customers on a personal and local level has never been more crucial for a small business.
Jenny Lassi • August 16, 2023
But what can or should you do about responding to comments on paid social ads if you use an agency to serve ad impressions on your behalf?
Jenny Lassi • July 20, 2023
Analyzing and making sense of your campaign data can be challenging. Read on to understand how to connect the dots in order to optimize your campaigns…
Jenny Lassi • June 21, 2023
Work with the cyclical process of algorithms, engagement and ESPs dealing with fluctuating email volumes hitting their servers.
Jenny Lassi • May 22, 2023
It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.
Jenny Lassi • May 4, 2023
Which AI tools to use, how to implement, who manages and is accountable for the output, who fact checks and does quality control, is still up to a human.
Jenny Lassi • April 10, 2023
How can you improve the quality of your sales leads and increase revenue in 2023? Read on…
Jenny Lassi • March 22, 2023