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INtelligent Direct: Was it Your Content or the Type of Impression?

When you have high impressions but little to no click activity, most marketers first question if the content is to blame. It’s also very possible that the ad serving technology plays some cards in this game.

INtelligent Direct: Three Simple Ways to Lower Your Direct Mail Costs

According to the Direct Marketing Association (DMA) Response Rate Report, direct mail household response rate in 2017 was 5.1% compared to 0.6% email, 0.6% paid search, 0.2% display and 0.4% social.

INtelligent Data: Can You Trust Your Email Data?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

INtelligent Direct: The AI Struggle is Real for Creative Professionals

According to a survey referenced in the eMarketer article, 85% of creative professionals in design, art, film, video, music and advertising believe that AI will have a significant impact on their creative output in the next two years. Agree or disagree?

INtelligent Direct: How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

INtelligent Direct: The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

INtelligent Data: Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

INtelligent Data: United States Data Privacy Regulation Coming Soon

You know it’s coming, right? Do not fear! You have plenty of time to take action between now and 2020, but we recommend to start sooner rather than later to become compliant.

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