Oh no! Not another noisy display ad that drives you to content less useful than a henway. What’s a henway? About 5-pounds, but that is beside the point. If you’re trying to justify why content is worth the investment, read on.
For a modern direct marketer, developing the best mix of channels to deliver your message is a critical part of the job. In print and online, there are countless options for executing an impactful, multi-channel campaign.
Many marketers may not consider the positive (even if unintended) side effects that direct mail can have on your marketing as a whole. Let’s look at three side effects of using direct mail as a part of your overall marketing mix.