The importance of connecting with customers on a personal and local level has never been more crucial for a small business.
Jenny Lassi • August 16, 2023
Analyzing and making sense of your campaign data can be challenging. Read on to understand how to connect the dots in order to optimize your campaigns…
Jenny Lassi • June 21, 2023
The continuing investments in digital outdoor signage have transformed OOH to digital out of home (DOOH).
Jenny Lassi • October 25, 2022
AI copywriting is working hard in the lead generation space in emails or pulling prospects further down the sales funnel using educational blog posts and online articles.
Jenny Lassi • September 26, 2022
What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.
Jenny Lassi • June 27, 2022
Tips for making your display advertising creative stand out on a web page.
Jenny Lassi • April 26, 2022
There is an art and a science for designing display ads in all the required ad sizes that get served.
Jenny Lassi • January 12, 2022
Ad tech and media buyers have been preparing for Google’s bomb announcement from last week for some time now.
Jenny Lassi • March 11, 2021