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INtelligent Direct: Tag Glossary for Digital Marketers

What all uses for the word “tag” have in common is that a tag connects a digital entity to a person, place or thing.

INtelligent Direct: Best Postcard Formats for Marketing

From copy and design to print, a postcard can get in mailboxes quickly without additional steps required for more complex self-mailers or envelope packages.

INtelligent Direct: A QR Code’s New Life for Direct Marketers

Many marketers, who have been around a minute, lost the love for QR codes 5-10 years ago, but the use of QR codes has skyrocketed in Millennial and Gen Z pop culture.

INtelligent Direct: The Future of Direct Advertising

The now and immediate future of advertising is moving some of the ad budget away from radio, television, cable television and direct broadcast satellite and toward OTT advertising that allows for greater targeting, segmentation and most of all, measurement.