When to Hit the Ball INSIDE the Fence – Geofence Basics

What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.

Display Ad Animation Do’s and Do Not’s

Tips for making your display advertising creative stand out on a web page.

Art & Science of Display Ad Design for Marketers

There is an art and a science for designing display ads in all the required ad sizes that get served.

What is the ultimate marketing message for a consumer product?

The things that are required for success are hard work, an open mind, and ungovernable curiosity.

INtelligent Direct: Strategic Digital Advertising Everyone Should Be Doing

There are a few ways to be more strategic and serve ad impressions to a more qualified audience with minimal effort at the height of relevancy.

INtelligent Direct: Tag Glossary for Digital Marketers

What all uses for the word “tag” have in common is that a tag connects a digital entity to a person, place or thing.

INtelligent Direct: Best Postcard Formats for Marketing

From copy and design to print, a postcard can get in mailboxes quickly without additional steps required for more complex self-mailers or envelope packages.

INtelligent Direct: A QR Code’s New Life for Direct Marketers

Many marketers, who have been around a minute, lost the love for QR codes 5-10 years ago, but the use of QR codes has skyrocketed in Millennial and Gen Z pop culture.