How to Build Customer Segments that are Useful

Segmenting customers in ways that helps to ensure our marketing efforts are both effective and efficient is an art and science.

Campaign Optimization

How to Develop a Multichannel Marketing Strategy for Your Business: A Step-by-Step Guide

It’s vital to start with WHO the campaign should be served to in order to understand the needs and pain points that should be addressed.

How Marketers Can Balance Data Privacy Concerns & Personalization

AI can create highly targeted marketing strategies by analyzing vast amounts of data, but this raises significant concerns about data security and the potential misuse of personal information​.

Understanding Digital Ad Impression Pacing: Navigating the Impact of National Holidays

Various factors can influence impression pacing, and one significant factor is the occurrence of national holidays.

The Green Revolution: Making Direct Mail Sustainable and Fun!

Let’s sprinkle some sustainability magic on this old-school marketing tactic!

Beyond The QR Code Scan – Tracking Powered by UTM Codes

Enjoy greater insight into which pages QR code scanners visited after the scan. 

Demystifying the Art of Crafting HTML Emails

Many marketers think that a flat design is where it ends. That is only the beginning of creating responsive HTML emails.

Digital Images 101 for Marketers

To the naked eye, images for print and digital might look the same, but what you don’t “see” matters the most.

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