Two common approaches have emerged in the streaming ad ecosystem: Programmatic & Premium. What is best for your goal?
It’s vital to start with WHO the campaign should be served to in order to understand the needs and pain points that should be addressed.
AI can create highly targeted marketing strategies by analyzing vast amounts of data, but this raises significant concerns about data security and the potential misuse of personal information.
Various factors can influence impression pacing, and one significant factor is the occurrence of national holidays.
Let’s sprinkle some sustainability magic on this old-school marketing tactic!
Enjoy greater insight into which pages QR code scanners visited after the scan.
Many marketers think that a flat design is where it ends. That is only the beginning of creating responsive HTML emails.
To the naked eye, images for print and digital might look the same, but what you don’t “see” matters the most.
