Direct Marketing Archives - Infinity Direct Blog

Intelligent Direct: The Secret to Protecting Your Marketing Plan from Technology Outages

Marketers are forced to pay attention when Salesforce, Go Daddy, Facebook, Instagram, Gmail, Outlook and the many other platforms critical to the success of a campaign are not functioning properly or are completely out of service.

INtelligent Direct: A QR Code’s New Life for Direct Marketers

Many marketers, who have been around a minute, lost the love for QR codes 5-10 years ago, but the use of QR codes has skyrocketed in Millennial and Gen Z pop culture.

INtelligent Direct: The Future of Direct Advertising

The now and immediate future of advertising is moving some of the ad budget away from radio, television, cable television and direct broadcast satellite and toward OTT advertising that allows for greater targeting, segmentation and most of all, measurement.

INtelligent Direct: The Important Role of Your Agency Account Executive

Ultimately, our team is here to make our clients’ visions reality, make meaningful connections and drive their organizations’ goals across applicable marketing channels.

INtelligent Direct: The Marketing Struggle, The Hustle and Getting Real in 2019

2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.

INtelligent Direct: Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.

INtelligent Direct: How Direct Marketers Benefit from Cord Cutters

In 2018, the number of households in the United States to break up with paid cable and satellite providers was projected at 33 million. This is a huuuuge opportunity for marketers of any size.

ID Beer:Thirty Webisode 3

This webisode focuses on new client acquisition and retargeting/remarketing. Enjoy the show!