Direct Marketing Archives - Infinity Direct Blog

INtelligent Direct: The AI Struggle is Real for Creative Professionals

According to a survey referenced in the eMarketer article, 85% of creative professionals in design, art, film, video, music and advertising believe that AI will have a significant impact on their creative output in the next two years. Agree or disagree?

INtelligent Direct: How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

INtelligent Direct: The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

INtelligent Data: Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

INtelligent Data: United States Data Privacy Regulation Coming Soon

You know it’s coming, right? Do not fear! You have plenty of time to take action between now and 2020, but we recommend to start sooner rather than later to become compliant.

INtelligent Direct: GDPR Update

Since the GDPR dust has settled a bit and marketers have the deadline behind them, we thought it would be important to revisit the topic and see what has happened in the aftermath of the GDPR compliance deadline.

INtelligent Direct: Five Tips to Avoid Being Filtered

Because ISPs and email server filters are adjusting their algorithms to handle the volumes of emails hitting them, and they are taking subscriber engagement metrics into consideration, avoid the filters with these five tips.

INtelligent Direct: The Untapped Potential of Transactional Emails

What options are you left with if people opt out? What additional exposure can you have with your subscribers if they’re still opted into receiving emails but aren’t engaging with emails that do get delivered?