Direct Marketing Archives - Infinity Direct Blog

What Marketers Must Know About URLs

Marketers should understand the basic differences between HTTP (non-secure) and HTTPS (secure) URLs.

Top 40 Email Subject Line Emojis for B2C Marketers

It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.

How Marketers Can Make It Easy

QR codes are making it easier to take action while giving you analytics to measure the number of scans for each code.

The Death of Third-Party Cookies … Eventually

How will marketers be impacted by Google ending support for third-party cookies? Read on…

The Ultimate Goal of AI

Once the algorithm works correctly by design, it’s a game changer for processes and automation.

2023 Will Be All About Lean Teams with Tools

OpenAI’s Chat GPT (Generative Pre-trained Transformer) is creating profound change in innovation and amplifying human wisdom by extending the reach of the human brain.

How to Get People to Open Your Emails

Don’t let the MOST important factors in getting a recipient to open your email be an afterthought.

Statistical Significance for Marketers

What audience size do you need to get a statistically significant and clear test winner?