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Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

Five Tips for Newly Remote Workers

Here are five tips that can help set workers up for success in a work from home setting.

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Forced Change – Growth

Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.

Minimize Postage with Carrier Route Saturation

Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.

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How Direct Marketers Do Digital Differently

Are your marketing efforts truly synced around an individual prospect or customer?

Converting New Movers Into New Customers

The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.

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Dark Mode Basics for Marketers

Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.

Optimizing Email for Screen Readers and the Voice Age

Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.

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