If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
Jenny Lassi • May 18, 2020
The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.
Jenny Lassi • April 17, 2020
Here are a few ways to stay connected during this time of social distancing.
Trent Weber • April 9, 2020
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Jenny Lassi • March 24, 2020
Here are five tips that can help set workers up for success in a work from home setting.
Trent Weber • March 17, 2020
Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
Jenny Lassi • March 5, 2020
Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.
Trent Weber • February 28, 2020
Are your marketing efforts truly synced around an individual prospect or customer?
Jenny Lassi • February 19, 2020