The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.
Trent Weber • February 13, 2020
Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.
Jenny Lassi • February 7, 2020
Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.
Jenny Lassi • January 30, 2020
If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?
Jenny Lassi • January 15, 2020
Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.
Trent Weber • January 10, 2020
You’ll never be noticed when you’re doing everything everyone else is doing the same way everyone else is doing it.
Jenny Lassi • December 17, 2019
As you think about how to recognize the business or personal relationships this holiday season or throughout the year, let us share a few categories we consider timeless winners.
Trent Weber • December 12, 2019
There are a few ways to be more strategic and serve ad impressions to a more qualified audience with minimal effort at the height of relevancy.
Jenny Lassi • December 4, 2019