Direct Marketing Archives - Infinity Direct Blog

INtelligent Data: Laravel Nova – A Review

At Laracon this past July, Taylor Otwell unveiled his latest offering, Laravel Nova, to the Laravel community to a cheering crowd seemingly eager for a product to fill the niche of administrative backends. Are there any better and/or free alternatives. Let’s take a quick but deeper dive.

INtelligent Direct: Five Guiding Questions for Experiential Marketing

Marketing is always inventing ways for an audience to experience a brand or product in a memorable way. That’s the whole point of marketing.

INtelligent Direct: Search Engine Optimization (SEO) Basics for Marketers

To increase the usefulness of search results and to discourage people from trying to game the system to improve their search ranking, search engines frequently change the rules that determine search ranking.

Content Queen: Whoops!

Since there’s no magic button that allows you to undo your mistake, what are your options? Depending on the severity of your blunder, you have options.

INtelligent Direct: Was it Your Content or the Type of Impression?

When you have high impressions but little to no click activity, most marketers first question if the content is to blame. It’s also very possible that the ad serving technology plays some cards in this game.

INtelligent Direct: Three Simple Ways to Lower Your Direct Mail Costs

According to the Direct Marketing Association (DMA) Response Rate Report, direct mail household response rate in 2017 was 5.1% compared to 0.6% email, 0.6% paid search, 0.2% display and 0.4% social.

INtelligent Data: Can You Trust Your Email Data?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

INtelligent Direct: The AI Struggle is Real for Creative Professionals

According to a survey referenced in the eMarketer article, 85% of creative professionals in design, art, film, video, music and advertising believe that AI will have a significant impact on their creative output in the next two years. Agree or disagree?