Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
Jenny Lassi • September 25, 2020
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
Jenny Lassi • September 1, 2020
You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?
Jenny Lassi • August 27, 2020
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Jenny Lassi • August 20, 2020
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Jenny Lassi • August 14, 2020
When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.
Jenny Lassi • June 4, 2020
If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
Jenny Lassi • May 18, 2020
The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.
Jenny Lassi • April 17, 2020