What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.
The term automation tricks many marketers into thinking that the marketing just happens by itself.
Transitioning ad budgets from traditional radio to programmatic audio means shifting how audio ads are served to an audience.
Tips for making your display advertising creative stand out on a web page.
“Social” means many things and different things to different people.
In a marketing world where metrics matter, website traffic cannot and should not be measured in the same way for all types of businesses.
The COVID-19 pandemic disrupted the market so much that now supply can’t keep up with demand.
Who owns communication governance on your marketing operations (MOps) team?
