Direct Marketing Archives - Infinity Direct Blog

INtelligent Direct: Our Love for Mail

We give gratitude for the joy that mail can deliver. Here are four reasons why we should all love mail.

INtelligent Direct: Email Accessibility Compliance for Marketers

Regardless of the lack of enforcement or penalty for noncompliance to website owners and marketers, the best practice for web development and email factors in accessibility to optimize ALL users’ experience (UX).

Content Queen: Today’s Grammar Lesson – i.e. vs. e.g.

Did you know there was a difference between i.e. and e.g.? They have distinctly different meanings, but are frequently confused by many writers. Here is a quick tutorial on what they mean, how to remember them and some examples of how to use them correctly.

INtelligent Direct: 2019 Email Design and Coding Best Practices

Email design and coding practices have evolved a lot in the last five years as responsive emails have become best practice. With a wide variety of screen sizes, from mobile to desktop, coding templates that render nicely in multiple sizes is a seriously niche skill.

INtelligent Direct: How the Rising Cost of Paper Impacts Direct Marketing

The increase for paper products, combined with less paper producers has created a paper shortage. The imbalance of supply and demand, amplified by a number of factors, contributes to higher paper costs.

INtelligent Direct: 2019 Email Open Best Practices

The ultimate goal of an email is to get into the inbox, get in front of a recipient, entice them to open the email and then drive them somewhere to do something. Seems simple enough, right? Well, anyone who knows email marketing will tell you the devil is in the details.

INtelligent Direct: Direct Mail’s Impact on the Brain

While the popular opinion may be that digital marketing has taken over as the medium de jour for modern direct marketers, studies suggest that direct mail is more likely to influence a purchase or improve message retention over a digital ad.

INtelligent Direct: What You Need to Know Now About Postal Rates

The holidays are behind us and the USPS postage rate increase will take effect on January 27, 2019. There are a number of changes to be aware of that will affect postage customers when these increases take effect.