AI copywriting is working hard in the lead generation space in emails or pulling prospects further down the sales funnel using educational blog posts and online articles.
Jenny Lassi • September 26, 2022
Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Jenny Lassi • December 8, 2021
If you deploy image-only emails, be ok with these four downsides and follow these four best practices.
Jenny Lassi • December 2, 2020
Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.
Jenny Lassi • February 7, 2020
It’s important to have a process for reviewing your direct mail/email so that nothing incorrect – or embarrassing – slips through the cracks.
Amy Fischer • November 7, 2019
’Tis the season that makes all grammar and punctuation nerds cringe. I’m talking about Christmas cards and how to sign them. Specifically, how to correctly make your family name plural.
Amy Fischer • November 29, 2018
An emotional connection and a memory are formed when hearing a story either from a person, a live speaker at a meeting, a recorded speaking engagement, a webinar, a book or a very powerful storytelling tool – video.
Jenny Lassi • May 4, 2018
The goal is to get people to linger on your copy. That’s why it is crucial to make it as easy as possible for people to find whether you are selling what they are buying.
Amy Fischer • April 26, 2018