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INtelligent Direct: The Art of Storytelling & Video Production

An emotional connection and a memory are formed when hearing a story either from a person, a live speaker at a meeting, a recorded speaking engagement, a webinar, a book or a very powerful storytelling tool – video.

Content Queen: Readability

The goal is to get people to linger on your copy. That’s why it is crucial to make it as easy as possible for people to find whether you are selling what they are buying.

Weekly INsight: Time

As marketers, we are often challenged to make time to develop the most powerful call to action message for our brands. We have to make sure that message is time worthy.

Content Queen: Assumption and Comprehension No Nos

You don’t want to turn your readers off by making your content too technical or overloaded with jargon and industry-speak.

Content Queen: The Art of Making Copy Just Right

Maybe you write your own copy. Or maybe you hire a professional. Either way, it’s valuable and smart to learn about what makes copy effective.

Weekly Insight: Good Vibrations

Smarketing is an abbreviated way of saying Smart Marketing, if you have a lisp. Actually SMART is a great acronym to describe the key elements of marketing.

Content Queen: What’s the big deal about proofreading?

You might assume that people don’t notice errors and that they will understand your message regardless of typos or poor grammar. You would be wrong.