Journey mapping isn’t one size fits all, one sided and only benefitting the brand.
Jenny Lassi • November 2, 2021
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Jenny Lassi • October 1, 2020
Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
Jenny Lassi • March 5, 2020
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
Jenny Lassi • November 19, 2019