Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
Jenny Lassi • March 5, 2020
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
Jenny Lassi • November 19, 2019
Smarketing is an abbreviated way of saying Smart Marketing, if you have a lisp. Actually SMART is a great acronym to describe the key elements of marketing.
Bart Foreman • February 4, 2018
Brands are directly impacted by how customers do business with them. The reason all customers are not the same is because each one is on a personal journey with every brand. Where the customer is on the journey determines how we stay connect.
Bart Foreman • December 21, 2017