GSA Instagram Facebook Twitter LinkedIn

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

Weekly Insight: Good Vibrations

Smarketing is an abbreviated way of saying Smart Marketing, if you have a lisp. Actually SMART is a great acronym to describe the key elements of marketing.

Weekly INsight: Hell Yes, It’s Personal

Brands are directly impacted by how customers do business with them. The reason all customers are not the same is because each one is on a personal journey with every brand. Where the customer is on the journey determines how we stay connect.