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INtelligent Direct: Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.

Weekly Insight: Good Vibrations

Smarketing is an abbreviated way of saying Smart Marketing, if you have a lisp. Actually SMART is a great acronym to describe the key elements of marketing.

Weekly INsight: Hell Yes, It’s Personal

Brands are directly impacted by how customers do business with them. The reason all customers are not the same is because each one is on a personal journey with every brand. Where the customer is on the journey determines how we stay connect.