Successful Campaigns in 2021 Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.

What Does a Marketer Need to Know?

Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.

Who Should You and Who Shouldn’t You Market To?

Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.

Does Time or Money Play the Biggest Role in Purchase Decisions?

Promotion convinces people that spending time on their product is worth the opportunity cost of spending time doing something else.

Everything in Marketing Requires Negotiation – What Can You Do About It?

Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.

Top 5 Tips for Hiring Your Next Marketing Resource

Here are the top five tips that will help make hiring your next marketing resource a little bit easier.

How to Influence How Your Customers Feel

Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.

The Q4 Email Curse is Right Around the Corner

In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…

1 2 3 14