Art & Science of Display Ad Design for Marketers

There is an art and a science for designing display ads in all the required ad sizes that get served.

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Best Use Case for Using Personalized Video

Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.

What’s Missing in Today’s Customer Journeys?

Journey mapping isn’t one size fits all, one sided and only benefitting the brand.

Q4 Email Marketing Checklist – Not Too Scary

Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.

What Inbox Owners (And Marketers) Need to Know About Inbox Previews

Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!

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Why Marketers Need to Shift Focus to Clicks for Intent

The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.

Why Marketers Must Pivot to Mobile-First Email Design

While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.

How Can You Grow Now?

The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.

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