Don’t let the MOST important factors in getting a recipient to open your email be an afterthought.
Jenny Lassi • November 10, 2022
What audience size do you need to get a statistically significant and clear test winner?
Jenny Lassi • October 12, 2022
AI copywriting is working hard in the lead generation space in emails or pulling prospects further down the sales funnel using educational blog posts and online articles.
Jenny Lassi • September 26, 2022
When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.
Jenny Lassi • August 15, 2022
What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.
Jenny Lassi • June 27, 2022
The term automation tricks many marketers into thinking that the marketing just happens by itself.
Jenny Lassi • June 9, 2022
Transitioning ad budgets from traditional radio to programmatic audio means shifting how audio ads are served to an audience.
Jenny Lassi • May 18, 2022
Tips for making your display advertising creative stand out on a web page.
Jenny Lassi • April 26, 2022