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INtelligent Data: Laravel Nova – A Review

At Laracon this past July, Taylor Otwell unveiled his latest offering, Laravel Nova, to the Laravel community to a cheering crowd seemingly eager for a product to fill the niche of administrative backends. Are there any better and/or free alternatives. Let’s take a quick but deeper dive.

INtelligent Direct: Five Guiding Questions for Experiential Marketing

Marketing is always inventing ways for an audience to experience a brand or product in a memorable way. That’s the whole point of marketing.

INtelligent Direct: Search Engine Optimization (SEO) Basics for Marketers

To increase the usefulness of search results and to discourage people from trying to game the system to improve their search ranking, search engines frequently change the rules that determine search ranking.

INtelligent Direct: Was it Your Content or the Type of Impression?

When you have high impressions but little to no click activity, most marketers first question if the content is to blame. It’s also very possible that the ad serving technology plays some cards in this game.

INtelligent Direct: The AI Struggle is Real for Creative Professionals

According to a survey referenced in the eMarketer article, 85% of creative professionals in design, art, film, video, music and advertising believe that AI will have a significant impact on their creative output in the next two years. Agree or disagree?

INtelligent Direct: How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

INtelligent Direct: The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

INtelligent Data: Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

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