Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
Jenny Lassi • September 25, 2020
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
Jenny Lassi • September 18, 2020
You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?
Jenny Lassi • August 27, 2020
If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
Jenny Lassi • May 18, 2020
The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.
Jenny Lassi • April 17, 2020
Here are a few ways to stay connected during this time of social distancing.
Trent Weber • April 9, 2020
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Jenny Lassi • March 24, 2020
Here are five tips that can help set workers up for success in a work from home setting.
Trent Weber • March 17, 2020