It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.
Jenny Lassi • May 4, 2023
QR codes are making it easier to take action while giving you analytics to measure the number of scans for each code.
Jenny Lassi • February 24, 2023
Don’t let the MOST important factors in getting a recipient to open your email be an afterthought.
Jenny Lassi • November 10, 2022
What audience size do you need to get a statistically significant and clear test winner?
Jenny Lassi • October 12, 2022
AI copywriting is working hard in the lead generation space in emails or pulling prospects further down the sales funnel using educational blog posts and online articles.
Jenny Lassi • September 26, 2022
When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.
Jenny Lassi • August 15, 2022
What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.
Jenny Lassi • June 27, 2022
The term automation tricks many marketers into thinking that the marketing just happens by itself.
Jenny Lassi • June 9, 2022