What Marketers Need to Know About QR Code Security

Everything you need to know about QR code security: the risks, definitions and what to really worry about.

Email Marketing Hot Subject Line Topics for Q4 2023

Getting email recipients to open your email is no easy task in Q4’s crowded inbox. Here are hot subject line topics to help!

Smart Cost Savings Strategies for Direct Marketers

The biggest factors impacting postal and distribution costs are delivery type, how it is sorted, the way it is transported, and where it is delivered.

Elevating Visual Creativity: How Generative AI Empowers Marketers

Generative artificial intelligence (AI) offers marketers innovative ways to streamline and enhance their visual content creation efforts.

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Local Love: Leveraging Hyper-Local Marketing

The importance of connecting with customers on a personal and local level has never been more crucial for a small business.

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Strategies for Marketers to Respond to Social Ad Comments When Using Third-Party Advertisers

But what can or should you do about responding to comments on paid social ads if you use an agency to serve ad impressions on your behalf?

The Most Important Thing To Do Right Now

Work with the cyclical process of algorithms, engagement and ESPs dealing with fluctuating email volumes hitting their servers.

Top 40 Email Subject Line Emojis for B2C Marketers

It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.

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