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The Foolproof Way to Liven Up Subject Lines

If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.

Desperate Times – Creative Measures

The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.

Social Distance Networking Tips

Here are a few ways to stay connected during this time of social distancing.

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

Five Tips for Newly Remote Workers

Here are five tips that can help set workers up for success in a work from home setting.

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Forced Change – Growth

Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.

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How Direct Marketers Do Digital Differently

Are your marketing efforts truly synced around an individual prospect or customer?

Converting New Movers Into New Customers

The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.

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