Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!
Jenny Lassi • October 12, 2021
The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
Jenny Lassi • June 25, 2021
While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.
Jenny Lassi • May 27, 2021
The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.
Jenny Lassi • May 17, 2021
Apple’s recent 14.5 iOS update has marketers worried about their future ability to serve ads to potential buyers.
Jenny Lassi • May 14, 2021
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Jenny Lassi • December 16, 2020
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Jenny Lassi • November 23, 2020
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Jenny Lassi • November 16, 2020