Top 40 Email Subject Line Emojis for B2C Marketers

It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.

How Marketers Can Make It Easy

QR codes are making it easier to take action while giving you analytics to measure the number of scans for each code.

How to Get People to Open Your Emails

Don’t let the MOST important factors in getting a recipient to open your email be an afterthought.

Statistical Significance for Marketers

What audience size do you need to get a statistically significant and clear test winner?

Copywriting Powered by AI

AI copywriting is working hard in the lead generation space in emails or pulling prospects further down the sales funnel using educational blog posts and online articles.

Vanity URLs and Their Role in Marketing

When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.

When to Hit the Ball INSIDE the Fence – Geofence Basics

What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.

Marketing Automation Platform Blues

The term automation tricks many marketers into thinking that the marketing just happens by itself.

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