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Why Marketers Need to Shift Focus to Clicks for Intent

The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.

Why Marketers Must Pivot to Mobile-First Email Design

While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.

How Can You Grow Now?

The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.

App Tracking 101 for Marketers

Apple’s recent 14.5 iOS update has marketers worried about their future ability to serve ads to potential buyers.

Successful Campaigns in 2021 Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.

What Does a Marketer Need to Know?

Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.

Who Should You and Who Shouldn’t You Market To?

Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.

Does Time or Money Play the Biggest Role in Purchase Decisions?

Promotion convinces people that spending time on their product is worth the opportunity cost of spending time doing something else.

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