Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Jenny Lassi • December 16, 2020
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Jenny Lassi • November 23, 2020
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Jenny Lassi • November 16, 2020
Promotion convinces people that spending time on their product is worth the opportunity cost of spending time doing something else.
Jenny Lassi • November 11, 2020
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
Jenny Lassi • October 27, 2020
Here are the top five tips that will help make hiring your next marketing resource a little bit easier.
Jenny Lassi • October 20, 2020
Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
Jenny Lassi • September 25, 2020
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
Jenny Lassi • September 18, 2020