Multiple Channel Digital Marketing Image

How Direct Marketers Do Digital Differently

Are your marketing efforts truly synced around an individual prospect or customer?

Attribution Models and the Customer Journey

If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?

INtelligent Direct: Marketing Attribution with Google UTM Codes

If you use Google Analytics on your website and you want to understand where traffic and/or conversions are coming from so you know what activity is attributed to your marketing efforts, then read on.

INtelligent Direct: Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.