Smarketing is an abbreviated way of saying Smart Marketing, if you have a lisp. Actually SMART is a great acronym to describe the key elements of marketing.
Listening is a science but we treat it as an art. Marketing is losing it focus because it is not listening – to its data, customers, prospects, and stakeholders. It’s time to change this.
Brands are directly impacted by how customers do business with them. The reason all customers are not the same is because each one is on a personal journey with every brand. Where the customer is on the journey determines how we stay connect.
