Testing is the Foundation of Database Marketing

Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…

The Magic Behind High-Performing Lead Generation Programs

Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!

Image of Ingesting Data

Forced Change – Growth

Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

Intelligent Direct: The Secret to Protecting Your Marketing Plan from Technology Outages

Marketers are forced to pay attention when Salesforce, Go Daddy, Facebook, Instagram, Gmail, Outlook and the many other platforms critical to the success of a campaign are not functioning properly or are completely out of service.

INtelligent Direct: The Marketing Struggle, The Hustle and Getting Real in 2019

2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.

INtelligent Direct: Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.

INtelligent Data: Privacy Management and Consent Compliance for Marketers

How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?