Data Archives - Infinity Direct Blog

INtelligent Data: Privacy Management and Consent Compliance for Marketers

How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?

INtelligent Direct: Three Myths about Marketing to Millennials

With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.

INtelligent Dev: Adding a Let’s Encrypt SSL to Laradock

Do you need a valid Let’s Encrypt certificate for your development environment? Yes. Yes, you do. Don’t worry. It is super simple.

INtelligent Data: Marketer’s Guide to The California Consumer Privacy Act of 2018

The California Consumer Data Privacy Act of 2018 will impact all marketers who have California residents in their database, but what is the act actually supposed to do?

INtelligent Direct: Was it Your Content or the Type of Impression?

When you have high impressions but little to no click activity, most marketers first question if the content is to blame. It’s also very possible that the ad serving technology plays some cards in this game.

INtelligent Data: Can You Trust Your Email Data?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

INtelligent Direct: The AI Struggle is Real for Creative Professionals

According to a survey referenced in the eMarketer article, 85% of creative professionals in design, art, film, video, music and advertising believe that AI will have a significant impact on their creative output in the next two years. Agree or disagree?

INtelligent Data: Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.