Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
