Identifying insights in a dataset to help target effectively isn’t wizardry.
Data exchange via API requires creating an API and giving API access to parties to consume the data.
How will marketers be impacted by Google ending support for third-party cookies? Read on…
What audience size do you need to get a statistically significant and clear test winner?
Who owns communication governance on your marketing operations (MOps) team?
Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:
Spring is the best time to clean your email marketing database of invalid email addresses.
What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
