Who owns communication governance on your marketing operations (MOps) team?
Jenny Lassi • February 8, 2022
Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.
Jenny Lassi • October 21, 2021
The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.
Jenny Lassi • May 17, 2021
Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:
Jenny Lassi • May 3, 2021
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Jenny Lassi • December 16, 2020
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Jenny Lassi • November 23, 2020
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Jenny Lassi • November 16, 2020
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
Jenny Lassi • October 27, 2020