Successful Campaigns in 2021 Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.

What Does a Marketer Need to Know?

Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.

Who Should You and Who Shouldn’t You Market To?

Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.

Everything in Marketing Requires Negotiation – What Can You Do About It?

Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.

Dr. Anthony Fauci, Marketing Consultant: Who Knew?!

It is hard to imagine any better advice from a marketing consultant about messaging for a product.

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Turn Up the Marketing Dials Safely During COVID-19

If done correctly, the marketing budget dials can be safely and gradually be turned up now.

Testing is the Foundation of Database Marketing

Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…

The Magic Behind High-Performing Lead Generation Programs

Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!