The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.
Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
