Marketing Operations No-Nos

Who owns communication governance on your marketing operations (MOps) team?

Mining Your Warranty First-Party Data Into Brand Champions

Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.

How Can You Grow Now?

The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.

Who Is The Best Target?

Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:

Successful Campaigns in 2021 Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.

What Does a Marketer Need to Know?

Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.

Who Should You and Who Shouldn’t You Market To?

Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.

Everything in Marketing Requires Negotiation – What Can You Do About It?

Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.