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INtelligent Direct: Was it Your Content or the Type of Impression?

When you have high impressions but little to no click activity, most marketers first question if the content is to blame. It’s also very possible that the ad serving technology plays some cards in this game.

INtelligent Data: Can You Trust Your Email Data?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

INtelligent Direct: The AI Struggle is Real for Creative Professionals

According to a survey referenced in the eMarketer article, 85% of creative professionals in design, art, film, video, music and advertising believe that AI will have a significant impact on their creative output in the next two years. Agree or disagree?

INtelligent Data: Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

INtelligent Data: United States Data Privacy Regulation Coming Soon

You know it’s coming, right? Do not fear! You have plenty of time to take action between now and 2020, but we recommend to start sooner rather than later to become compliant.

INtelligent Direct: GDPR Update

Since the GDPR dust has settled a bit and marketers have the deadline behind them, we thought it would be important to revisit the topic and see what has happened in the aftermath of the GDPR compliance deadline.

INtelligent Direct: Four Simple Tactics to Get More People to Open Your Emails

Measuring the success of an email campaign by its open rate may seem like a dated metric, but the open rate is perhaps the most critical measurement smart marketers need to understand when determining good (or bad) email results.

Weekly INsight: Programmatic Marketing

We can’t seem to get enough data and after we get it, we really don’t know what to do with it. The easy answer is to allow programmatic marketing to take over.