We reviewed our analytics to select the top ten blog posts from 2020.
Jenny Lassi • December 29, 2020
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Jenny Lassi • December 16, 2020
If you deploy image-only emails, be ok with these four downsides and follow these four best practices.
Jenny Lassi • December 2, 2020
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Jenny Lassi • October 1, 2020
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
Jenny Lassi • September 18, 2020
When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.
Jenny Lassi • June 4, 2020
If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
Jenny Lassi • May 18, 2020
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Jenny Lassi • March 24, 2020