It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.
Jenny Lassi • May 4, 2023
Once the algorithm works correctly by design, it’s a game changer for processes and automation.
Jenny Lassi • January 11, 2023
OpenAI’s Chat GPT (Generative Pre-trained Transformer) is creating profound change in innovation and amplifying human wisdom by extending the reach of the human brain.
Jenny Lassi • January 5, 2023
Don’t let the MOST important factors in getting a recipient to open your email be an afterthought.
Jenny Lassi • November 10, 2022
When it comes to email flat design proofs for approval, what you see is not always what you get.
Jenny Lassi • July 21, 2022
The term automation tricks many marketers into thinking that the marketing just happens by itself.
Jenny Lassi • June 9, 2022
Who owns communication governance on your marketing operations (MOps) team?
Jenny Lassi • February 8, 2022
Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Jenny Lassi • December 8, 2021