Marketing Automation Platform Blues

The term automation tricks many marketers into thinking that the marketing just happens by itself.

Marketing Operations No-Nos

Who owns communication governance on your marketing operations (MOps) team?

Personalized-Video-Image

Best Use Case for Using Personalized Video

Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.

Q4 Email Marketing Checklist – Not Too Scary

Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.

What Inbox Owners (And Marketers) Need to Know About Inbox Previews

Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!

Win Back Email Campaign

Keep Calm and Win Back

Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4

email-open-clicks-image

Why Marketers Need to Shift Focus to Clicks for Intent

The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.

Why Marketers Must Pivot to Mobile-First Email Design

While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.

1 2 3 7