Top Ten Blog Hits of 2020

We reviewed our analytics to select the top ten blog posts from 2020.

Successful Campaigns in 2021 Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.

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The Up and Downsides to Image-Only Lead Generation Emails

If you deploy image-only emails, be ok with these four downsides and follow these four best practices.

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Turn Up the Marketing Dials Safely During COVID-19

If done correctly, the marketing budget dials can be safely and gradually be turned up now.

The Q4 Email Curse is Right Around the Corner

In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…

2020 Email Design Quick Reference Guide

When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.

The Foolproof Way to Liven Up Subject Lines

If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

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