Don’t let the MOST important factors in getting a recipient to open your email be an afterthought.
Jenny Lassi • November 10, 2022
When it comes to email flat design proofs for approval, what you see is not always what you get.
Jenny Lassi • July 21, 2022
The term automation tricks many marketers into thinking that the marketing just happens by itself.
Jenny Lassi • June 9, 2022
Who owns communication governance on your marketing operations (MOps) team?
Jenny Lassi • February 8, 2022
Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Jenny Lassi • December 8, 2021
Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.
Jenny Lassi • October 28, 2021
Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!
Jenny Lassi • October 12, 2021
Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4
Jenny Lassi • July 7, 2021