Email Archives - Infinity Direct Blog

INtelligent Direct: Email Accessibility Compliance for Marketers

Regardless of the lack of enforcement or penalty for noncompliance to website owners and marketers, the best practice for web development and email factors in accessibility to optimize ALL users’ experience (UX).

INtelligent Direct: 2019 Email Design and Coding Best Practices

Email design and coding practices have evolved a lot in the last five years as responsive emails have become best practice. With a wide variety of screen sizes, from mobile to desktop, coding templates that render nicely in multiple sizes is a seriously niche skill.

INtelligent Direct: 2019 Email Open Best Practices

The ultimate goal of an email is to get into the inbox, get in front of a recipient, entice them to open the email and then drive them somewhere to do something. Seems simple enough, right? Well, anyone who knows email marketing will tell you the devil is in the details.

INtelligent Direct: Email Addresses are NOT Created Equal

When you are collecting email addresses on a form in exchange for free content, the quality of the email address matters. You can’t control which email address someone gives you, but you can control what you do with it once you have it.

Content Queen: Whoops!

Since there’s no magic button that allows you to undo your mistake, what are your options? Depending on the severity of your blunder, you have options.

INtelligent Data: Can You Trust Your Email Data?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

INtelligent Direct: The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

INtelligent Data: United States Data Privacy Regulation Coming Soon

You know it’s coming, right? Do not fear! You have plenty of time to take action between now and 2020, but we recommend to start sooner rather than later to become compliant.