If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.
The ISPs are trying to keep their customers happy ramping up to the holidays. What is making ISPs tweak their inbox algorithm even more than usual in Q4 2019 are additional political emails adding to the holiday email volumes.
A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.
