How Can You Grow Now?

The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.

Who Is The Best Target?

Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:

Who Should You and Who Shouldn’t You Market To?

Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.

Dr. Anthony Fauci, Marketing Consultant: Who Knew?!

It is hard to imagine any better advice from a marketing consultant about messaging for a product.

Testing is the Foundation of Database Marketing

Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…

The Magic Behind High-Performing Lead Generation Programs

Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

INtelligent Direct: The Marketing Struggle, The Hustle and Getting Real in 2019

2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.