Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.
The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
