Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.
Jenny Lassi • October 21, 2021
The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.
Jenny Lassi • May 17, 2021
Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:
Jenny Lassi • May 3, 2021
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Jenny Lassi • November 16, 2020
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
Jenny Lassi • October 7, 2020
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Jenny Lassi • August 20, 2020
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Jenny Lassi • August 14, 2020
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
Jenny Lassi • November 19, 2019