Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.
The United States has relaxed internet compliance and privacy laws making the digital marketing landscape more like the wild west. While we catch up to other countries with more restrictive laws on privacy and PII, what works and isn’t creepy are Website to Direct Mail programs.