Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Jenny Lassi • November 16, 2020
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
Jenny Lassi • October 7, 2020
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Jenny Lassi • August 20, 2020
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Jenny Lassi • August 14, 2020
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
Jenny Lassi • November 19, 2019
2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.
Jenny Lassi • May 22, 2019
How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?
Jenny Lassi • December 5, 2018
The California Consumer Data Privacy Act of 2018 will impact all marketers who have California residents in their database, but what is the act actually supposed to do?
Jenny Lassi • October 23, 2018