Campaign Optimization

Digital Campaign Optimization Basics for Marketers

Analyzing and making sense of your campaign data can be challenging. Read on to understand how to connect the dots in order to optimize your campaigns…

The Death of Third-Party Cookies … Eventually

How will marketers be impacted by Google ending support for third-party cookies? Read on…

Marketing Attribution with Google UTM Codes

If you use Google Analytics on your website and you want to understand where traffic and/or conversions are coming from so you know what activity is attributed to your marketing efforts, then read on.

Essential Precampaign Planning Questions

Before running a direct marketing campaign, take the time to design it correctly and make sure everyone is on the same page. If not done correctly, a campaign can tarnish your image and result in lost money.

Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

CASL and GDPR Compliance Best Practices for Marketers

Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.