Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.
Jim Vilter • July 27, 2018
Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.
Jenny Lassi • March 7, 2018
Data is the plankton that feeds the marketing ecosystem.
Bart Foreman • February 18, 2018
20/20 focus has to begin with the metrics that drive your brands. It’s this detail to focus that will allow the creative thrust to deliver the right message to the right audience.
Bart Foreman • January 14, 2018
As soon as we learn something new or apply a new idea into practice, we quickly realize we missed something and that’s why our perimeter of ignorance lengthens. This is why marketing can never rest or become stagnant.
Bart Foreman • January 5, 2018
Marketing teams are facing multiple challenges in 2018. Will they rely on the traditional excuses or find new ways to grow the business.
Bart Foreman • December 31, 2017
The new role of marketing is to understand and meet (at a minimum) the expectations & needs of the consumer, making it easier to do business with the brand.
Bart Foreman • October 31, 2017
Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.
Trent Weber • July 17, 2017