INtelligent Direct: Marketing Attribution with Google UTM Codes

If you use Google Analytics on your website and you want to understand where traffic and/or conversions are coming from so you know what activity is attributed to your marketing efforts, then read on.

INtelligent Direct: Essential Precampaign Planning Questions

Before running a direct marketing campaign, take the time to design it correctly and make sure everyone is on the same page. If not done correctly, a campaign can tarnish your image and result in lost money.

INtelligent Data: Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

INtelligent Data: CASL and GDPR Compliance Best Practices for Marketers

Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.

Data hygiene

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.

Gmail ads

Digital Marketing 101: Gmail ads

Our ongoing series of Digital Marketing 101 turns to Gmail ads and how they can deliver a targeted message to your audience.

AdWords

Digital Marketing 101: AdWords

In this post, we look at Google AdWords in a nutshell and key differences between AdWords and programmatic media buying.

Programmatic

Digital Marketing 101: programmatic

Learn about the services Infinity Direct offers, starting with programmatic advertising and media buying.