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INtelligent Data: Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

INtelligent Data: CASL and GDPR Compliance Best Practices for Marketers

Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.

Weekly INsight: Data, Data Everywhere

Data is the plankton that feeds the marketing ecosystem.

Weekly INsight: 20/20 Marketing in the Age of Disruption

20/20 focus has to begin with the metrics that drive your brands. It’s this detail to focus that will allow the creative thrust to deliver the right message to the right audience.

Big data

Weekly INsight: The Sphere of Knowledge

As soon as we learn something new or apply a new idea into practice, we quickly realize we missed something and that’s why our perimeter of ignorance lengthens. This is why marketing can never rest or become stagnant.

Weekly INsight: 2018 – The Year We Flip the Switch

Marketing teams are facing multiple challenges in 2018. Will they rely on the traditional excuses or find new ways to grow the business.

Weekly INsight: IMC – Integrated Marketing Communications

The new role of marketing is to understand and meet (at a minimum) the expectations & needs of the consumer, making it easier to do business with the brand.

Data hygiene

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.