Spring Cleaning Email Database Dead Weight

Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.

Spring Cleaning Your Email Database

Spring is the best time to clean your email marketing database of invalid email addresses.

Media Channel Performance 101 for Marketers

Ad tech and media buyers have been preparing for Google’s bomb announcement from last week for some time now.


What Marketers Need to Do Before Executing a Retargeting Program

We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.

SMS Marketing Do’s and Don’ts for Marketers

One channel that doesn’t get as much use in marketing is short message service (SMS).

Marketing Communication Channel Overview

Your next campaign can test into as many channels as you have budget and creative for to get a baseline.

Prospect Email – The Right Way

What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?

Direct Mail Best Practices Guide

The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.