Prospect Email – The Right Way

What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?

Direct Mail Best Practices Guide

The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.

The Foolproof Way to Liven Up Subject Lines

If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.

Desperate Times – Creative Measures

The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

Why a Professional Copywriter

Is it best to write your own content or turn to a professional?

INtelligent Direct: Finding Inspiration

Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.

ID Beer:Thirty Webisode 1

Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!