Uncategorized Archives - Infinity Direct Blog

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

Why a Professional Copywriter

Is it best to write your own content or turn to a professional?

Catch People Off Guard To Stand Out

You’ll never be noticed when you’re doing everything everyone else is doing the same way everyone else is doing it.

INtelligent Direct: Finding Inspiration

Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.

ID Beer:Thirty Webisode 1

Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!

INtelligent Direct: 2019 Email Design and Coding Best Practices

Email design and coding practices have evolved a lot in the last five years as responsive emails have become best practice. With a wide variety of screen sizes, from mobile to desktop, coding templates that render nicely in multiple sizes is a seriously niche skill.

INtelligent Direct: IP Targeting Defined, Strategies and Use Cases

Advancements in digital advertising allow advertisers a unique opportunity to better identify specific household addresses and use that as an entry point for targeted digital advertising.

INtelligent Direct: Three Side Effects of Direct Mail

Many marketers may not consider the positive (even if unintended) side effects that direct mail can have on your marketing as a whole. Let’s look at three side effects of using direct mail as a part of your overall marketing mix.