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INtelligent Direct: Finding Inspiration

Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.

Trent Weber • August 21, 2019

ID Beer:Thirty Webisode 1

Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!

Jenny Lassi • February 21, 2019

INtelligent Direct: 2019 Email Design and Coding Best Practices

Email design and coding practices have evolved a lot in the last five years as responsive emails have become best practice. With a wide variety of screen sizes, from mobile to desktop, coding templates that render nicely in multiple sizes is a seriously niche skill.

Jenny Lassi • January 29, 2019

INtelligent Direct: IP Targeting Defined, Strategies and Use Cases

Advancements in digital advertising allow advertisers a unique opportunity to better identify specific household addresses and use that as an entry point for targeted digital advertising.

Trent Weber • December 13, 2018

INtelligent Direct: Three Side Effects of Direct Mail

Many marketers may not consider the positive (even if unintended) side effects that direct mail can have on your marketing as a whole. Let’s look at three side effects of using direct mail as a part of your overall marketing mix.

Trent Weber • October 19, 2018

INtelligent Data: Why Direct Mail is Important to Data-Driven Marketing

Data-driven marketing is here to stay. Enhance and personalize your customer experience with a modern marketing mix of evolving digital methods and traditional direct mail.

Trent Weber • January 12, 2018

Email subject line

Email Marketing 101: subject lines and preheaders

If you don’t give careful thought to the subject lines and preheaders of your marketing emails, your carefully written content may never even be seen. We walk you through some guidelines.

Rob Gaer • June 27, 2017