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The Foolproof Way to Liven Up Subject Lines

If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.

Desperate Times – Creative Measures

The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

Why a Professional Copywriter

Is it best to write your own content or turn to a professional?

Catch People Off Guard To Stand Out

You’ll never be noticed when you’re doing everything everyone else is doing the same way everyone else is doing it.

INtelligent Direct: Finding Inspiration

Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.

ID Beer:Thirty Webisode 1

Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!

INtelligent Direct: 2019 Email Design and Coding Best Practices

Email design and coding practices have evolved a lot in the last five years as responsive emails have become best practice. With a wide variety of screen sizes, from mobile to desktop, coding templates that render nicely in multiple sizes is a seriously niche skill.