Uncategorized Archives - Infinity Direct Blog

Local Love: Leveraging Hyper-Local Marketing

The importance of connecting with customers on a personal and local level has never been more crucial for a small business.

Strategies for Marketers to Respond to Social Ad Comments When Using Third-Party Advertisers

But what can or should you do about responding to comments on paid social ads if you use an agency to serve ad impressions on your behalf?

Digital Campaign Optimization Basics for Marketers

Analyzing and making sense of your campaign data can be challenging. Read on to understand how to connect the dots in order to optimize your campaigns…

The Most Important Thing To Do Right Now

Work with the cyclical process of algorithms, engagement and ESPs dealing with fluctuating email volumes hitting their servers.

How Marketers Can Expertly Craft Questions

Which AI tools to use, how to implement, who manages and is accountable for the output, who fact checks and does quality control, is still up to a human.

Sales Lead Quality Over Quantity for Marketers

How can you improve the quality of your sales leads and increase revenue in 2023? Read on…

5 Marketing Strategies to Recession-Proof Your Business

Here are five strategies that businesses can use now to increase sales during a recession.

Out of Home (OOH) Advertising’s Digital Transformation

The continuing investments in digital outdoor signage have transformed OOH to digital out of home (DOOH).