What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
Jenny Lassi • January 14, 2021
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
Jenny Lassi • September 1, 2020
If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
Jenny Lassi • May 18, 2020
The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.
Jenny Lassi • April 17, 2020
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Jenny Lassi • March 24, 2020
Is it best to write your own content or turn to a professional?
Amy Fischer • January 24, 2020
Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.
Trent Weber • August 21, 2019
Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!
Jenny Lassi • February 21, 2019