Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.
Jenny Lassi • April 7, 2021
Spring is the best time to clean your email marketing database of invalid email addresses.
Jenny Lassi • March 30, 2021
Ad tech and media buyers have been preparing for Google’s bomb announcement from last week for some time now.
Jenny Lassi • March 11, 2021
We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.
Jenny Lassi • February 18, 2021
One channel that doesn’t get as much use in marketing is short message service (SMS).
Jenny Lassi • February 1, 2021
Your next campaign can test into as many channels as you have budget and creative for to get a baseline.
Jenny Lassi • January 22, 2021
What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
Jenny Lassi • January 14, 2021
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
Jenny Lassi • September 1, 2020