Journey mapping isn’t one size fits all, one sided and only benefitting the brand.
Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.
Spring is the best time to clean your email marketing database of invalid email addresses.
Ad tech and media buyers have been preparing for Google’s bomb announcement from last week for some time now.
We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.
One channel that doesn’t get as much use in marketing is short message service (SMS).
Your next campaign can test into as many channels as you have budget and creative for to get a baseline.
What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
