Doug McMillon, Walmart CEO, gets it, and if his team follows his lead and executes his vision, Walmart may prove to all of us that Amazon can be beaten at its own game.
Bart Foreman • December 10, 2017
All the latest marketing speak has focused on the importance of engaging with our customers and creating experiences to inspire them to buy. JBT = Just Be There.
Bart Foreman • December 2, 2017
The new role of marketing is to understand and meet (at a minimum) the expectations & needs of the consumer, making it easier to do business with the brand.
Bart Foreman • October 31, 2017
Thinking about a list acquisition email campaign for lead generation to grow your business? Learn the pros, cons, best practices and realistic expectations.
Jenny Lassi • October 19, 2017
Have you always wondered why sending bulk email to multiple recipients from your work Outlook instead of an ESP is a bad idea?
Jenny Lassi • October 5, 2017
Your messaging needs to be on point if you hope to capture your audience with your email promotions. Tips for how to boost your email engagement.
Trent Weber • August 7, 2017
Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.
Trent Weber • July 17, 2017
Maybe you’ve heard of this little thing called Facebook? We walk you through how to successfully use Facebook ads as a strategic part of your marketing toolkit.
Trent Weber • July 11, 2017