Infinity Direct Blog

The Role of Print in a Digital World

Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.

Website Marketing Essentials

If you build it, will they come? We’re not talking about an ark. We’re talking about your website or web app, and building one means nothing if no one knows it’s there.

Essential Precampaign Planning Questions

Before running a direct marketing campaign, take the time to design it correctly and make sure everyone is on the same page. If not done correctly, a campaign can tarnish your image and result in lost money.

Event Marketing

Event marketing is just like any other direct marketing campaign. It is imperative to identify a target audience and provide relative and engaging messaging in a creative presentation with a clear call to action.

Animation and Video in Email Best Practices

Email marketers have been anxious to embed videos in emails for years. In 2019, it’s safe to use animated GIFs to simulate video, but hold off on embedded video for now.

How Marketers Can Use Informed Delivery by USPS

For modern direct marketers, Informed Delivery presents an opportunity for mailers to engage consumers through a synchronized, integrated direct mail and digital marketing campaign. For a quick overview of the process, requirements and the marketing benefits of Informed Delivery, read on.

Email Unsubscribe Best Practices

It may seem backwards to you when I recommend that you make it as insanely easy and obvious in all of your emails to unsubscribe from receiving future emails. Read on as there is a method to my madness…

Direct Mail Personalization

By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.