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social influence marketing

Social influence marketing and video storytelling

Explore using compelling social storytelling to move business into the digital world.

DMA

Key takeaways from the 2016 DMA annual event

The DMA provides an excellent atmosphere to see and hear first-hand about current industry trends and new strategies.

reporting

For digital marketing campaign success, the secret is…

As marketers, we can all agree that the unique power of digital marketing lies in the ability to report on our investment of time and money. Not everyone knows the secret to effective digital campaign reporting, however.

IP targeting

IP targeting’s impact on client return

There is a better way to spend your online advertising dollars. Learn more about IP Targeting and see how Infinity Direct helped one client return 252% on an online ad campaign.

direct marketing

What direct marketing has taught me

Once considered a channel for catalogs and fundraising, direct marketing will never be sexy as Super Bowl commercials, but response is always in style.

Predictions

Infinity Direct staff predictions for 2016

Predictions, pondering and profound alliteration define our first #25Insights blog. See what will shape the rest of 2016. Spoiler alert: It’s not the QR code.

Infinity Direct

Twenty-five years of Infinity Direct

We’re 25! That’s right we can now legally rent a car. You’re welcome to join us on this road trip as we celebrate a milestone and look forward to 2016 as it shapes up to be our biggest yet.

Measuring Direct Response

How do you measure direct response?

Our clients often ask us how we define the success of a marketing campaign. The answer can vary depending on the clients’ goals, but determining the applicable direct response marketing metrics is critical in evaluating and progressing any efforts.