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remote workers

Building a community for remote workers

Read how remote work changed the life of one ID employee – and the projects he manages.


Do a giveaway the right (and legal) way

Do you know the difference between a contest and a sweepstakes, and when to run either promotion (the right way)?

Email design

Email Marketing 101: design

Over the years, email has quietly undergone many evolutions. Is your technical know-how of good email design up-to-date?

Email strategy

Email Marketing 101: strategy

Like other marketing channels, email requires planning and careful execution. Get back to the basics and learn about strategy, frequency and compatibility.

White space

Effective design starts with white space

Clarity and organization are as important to graphic design as they are to writing. How is your use of white space affecting the message you’re trying to convey?

Big data

Do you suffer from BDP – Big Data Paralysis?

Today’s marketer has access to more information than ever before, which can lead to Big Data Paralysis. Learn how to remedy BDP with strategies from one of our directors.

patio recommendations

ID Approved: our favorite patio season spots

There’s no shortage of options around the Twin Cities for outdoor cocktails or dining. Infinity staffers have a few recommendations. Enjoy the weather!

display advertising

Digital Marketing 101: display advertising

In our information-heavy society, display ads allow you to stay top-of-mind with your audience. Learn what they are and when you may want to use them.