For those who may feel overwhelmed or intimidated by the prospect of filling out a creative brief, we’ve provided some general guidelines to help direct your next creative project.
IP Targeting lets you deploy a digital display ad campaign that reaches internet users connected to specific IP addresses, namely the Wi-Fi internet connection in the home or a business.
As marketers, we can all agree that the unique power of digital marketing lies in the ability to report on our investment of time and money. Not everyone knows the secret to effective digital campaign reporting, however.
There is a better way to spend your online advertising dollars. Learn more about IP Targeting and see how Infinity Direct helped one client return 252% on an online ad campaign.
Once considered a channel for catalogs and fundraising, direct marketing will never be sexy as Super Bowl commercials, but response is always in style.
Our clients often ask us how we define the success of a marketing campaign. The answer can vary depending on the clients’ goals, but determining the applicable direct response marketing metrics is critical in evaluating and progressing any efforts.
