Infinity Direct Blog

Three Side Effects of Direct Mail

Many marketers may not consider the positive (even if unintended) side effects that direct mail can have on your marketing as a whole. Let’s look at three side effects of using direct mail as a part of your overall marketing mix.

Five Guiding Questions for Experiential Marketing

Marketing is always inventing ways for an audience to experience a brand or product in a memorable way. That’s the whole point of marketing.

Search Engine Optimization (SEO) Basics for Marketers

To increase the usefulness of search results and to discourage people from trying to game the system to improve their search ranking, search engines frequently change the rules that determine search ranking.

Content Oopsies!

Since there’s no magic button that allows you to undo your mistake, what are your options? Depending on the severity of your blunder, you have options.

Can You Trust Your Email Reporting?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.