Infinity Direct Blog

Event Marketing

Event marketing is just like any other direct marketing campaign. It is imperative to identify a target audience and provide relative and engaging messaging in a creative presentation with a clear call to action.

Animation and Video in Email Best Practices

Email marketers have been anxious to embed videos in emails for years. In 2019, it’s safe to use animated GIFs to simulate video, but hold off on embedded video for now.

How Marketers Can Use Informed Delivery by USPS

For modern direct marketers, Informed Delivery presents an opportunity for mailers to engage consumers through a synchronized, integrated direct mail and digital marketing campaign. For a quick overview of the process, requirements and the marketing benefits of Informed Delivery, read on.

Email Unsubscribe Best Practices

It may seem backwards to you when I recommend that you make it as insanely easy and obvious in all of your emails to unsubscribe from receiving future emails. Read on as there is a method to my madness…

Direct Mail Personalization

By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.

A Marketing Automation Truth Bomb

Have you ever questioned whether your organization should invest in a marketing automation (MA) platform? Or if you have already invested in one, are you questioning if you really need it? If so, you’re not alone.

Our Love for Mail

We give gratitude for the joy that mail can deliver. Here are four reasons why we should all love mail.

Email Accessibility Compliance for Marketers

Regardless of the lack of enforcement or penalty for noncompliance to website owners and marketers, the best practice for web development and email factors in accessibility to optimize ALL users’ experience (UX).