There is an art and a science for designing display ads in all the required ad sizes that get served.
Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Journey mapping isn’t one size fits all, one sided and only benefitting the brand.
Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.
Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!
The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.
One channel that doesn’t get as much use in marketing is short message service (SMS).
