The two days flew by, but there were a lot of takeaways from each session as well as some common points from all sessions combined.
Jenny Lassi • August 30, 2019
Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.
Trent Weber • August 21, 2019
Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.
Jenny Lassi • August 16, 2019
Even if you love your job, the never-ending projects, emails and meeting notifications can build up until you are far beyond your capacity as a living, working human.
Trent Weber • August 7, 2019
A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.
Jenny Lassi • July 30, 2019
We need to focus less on the traditional thought of work-life balance and evolve our thinking to version 2.0: work-life harmony.
Trent Weber • July 24, 2019
Without understanding the differences of what first- and third-party cookies do, it’s understandable where the confusion comes from. They’re not the same. They have different functions, and cookies are not going anywhere.
Jenny Lassi • July 17, 2019
For marketers, Informed Delivery offers the opportunity to integrate direct mail with a more interactive digital marketing aspect for a potentially more impactful omnichannel campaign.
Trent Weber • July 9, 2019