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Local Love: Leveraging Hyper-Local Marketing

The importance of connecting with customers on a personal and local level has never been more crucial for a small business.

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Strategies for Marketers to Respond to Social Ad Comments When Using Third-Party Advertisers

But what can or should you do about responding to comments on paid social ads if you use an agency to serve ad impressions on your behalf?

The Most Important Thing To Do Right Now

Work with the cyclical process of algorithms, engagement and ESPs dealing with fluctuating email volumes hitting their servers.

Top 40 Email Subject Line Emojis for B2C Marketers

It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.

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How Marketers Can Expertly Craft Questions

Which AI tools to use, how to implement, who manages and is accountable for the output, who fact checks and does quality control, is still up to a human.

Sales Lead Quality Over Quantity for Marketers

How can you improve the quality of your sales leads and increase revenue in 2023? Read on…

5 Marketing Strategies to Recession-Proof Your Business

Here are five strategies that businesses can use now to increase sales during a recession.

Make It Easy with QR Codes

QR codes are making it easier to take action while giving you analytics to measure the number of scans for each code.