The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.
One channel that doesn’t get as much use in marketing is short message service (SMS).
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Promotion convinces people that spending time on their product is worth the opportunity cost of spending time doing something else.
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
