Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Promotion convinces people that spending time on their product is worth the opportunity cost of spending time doing something else.
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?
