Content Queen: The Art of Making Copy Just Right

Maybe you write your own copy. Or maybe you hire a professional. Either way, it’s valuable and smart to learn about what makes copy effective.

INtelligent Direct: The Future of Direct Marketing – Integrating Print & Digital

Modern direct marketing is measured marketing on multiple channels because customers are listening on multiple channels. Direct mail is 1-channel with proven ROI to integrate into your direct marketing mix.

Test, Test, Test to Boost Your Direct Mail Efforts

Direct mail testing is not a one-time event, but rather an ongoing, long-term strategy. Once you have identified a control (through past performance or other means), you should be regularly testing the variables to determine the best performing mailer.

INtelligent Data: Taking Action on Data Insights

In the “age of now,” you can successfully target your customers only if you’re thinking strategically, test frequently and have the data insights to illuminate your next steps.

Content Queen: What’s the big deal about proofreading?

You might assume that people don’t notice errors and that they will understand your message regardless of typos or poor grammar. You would be wrong.

INtelligent Data: Data Hygiene Fixes in a MarTech World

To optimize success, data must be clean, accurate, understood and useful. In this MarTech marketing world, keeping data nice and clean requires different actions by both the “Mar” and the “Tech.”

INtelligent Data: Privacy, PII and Marketing … Oh My!

We’re not in Kansas anymore, Toto. What data, that wasn’t provided directly to their organization, can marketers use to market their products/services without getting in trouble?

INtelligent Data: Why Direct Mail is Important to Data-Driven Marketing

Data-driven marketing is here to stay. Enhance and personalize your customer experience with a modern marketing mix of evolving digital methods and traditional direct mail.