Marketing Archives - Page 6 of 13 - Infinity Direct Blog

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

Forced Change – Growth

Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.

Multiple Channel Digital Marketing Image

How Direct Marketers Do Digital Differently

Are your marketing efforts truly synced around an individual prospect or customer?

Dark Mode Basics for Marketers

Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.

Optimizing Email for Screen Readers and the Voice Age

Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.

How to Win with Direct Mail

Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.

Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

Proofing Checklist for Direct Marketers

It’s important to have a process for reviewing your direct mail/email so that nothing incorrect – or embarrassing – slips through the cracks.