When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.
What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.
The term automation tricks many marketers into thinking that the marketing just happens by itself.
Transitioning ad budgets from traditional radio to programmatic audio means shifting how audio ads are served to an audience.
Tips for making your display advertising creative stand out on a web page.
“Social” means many things and different things to different people.
There is an art and a science for designing display ads in all the required ad sizes that get served.
Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
