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Weekly INsight: JUST BE THERE

All the latest marketing speak has focused on the importance of engaging with our customers and creating experiences to inspire them to buy. JBT = Just Be There.

Lead Generation’s Dirty Little Secret

Thinking about a list acquisition email campaign for lead generation to grow your business? Learn the pros, cons, best practices and realistic expectations.

Sending bulk emails using your work Outlook?

Have you always wondered why sending bulk email to multiple recipients from your work Outlook instead of an ESP is a bad idea?

Data hygiene

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.

Email subject line

Email Marketing 101: subject lines and preheaders

If you don’t give careful thought to the subject lines and preheaders of your marketing emails, your carefully written content may never even be seen. We walk you through some guidelines.

Email design

Email Marketing 101: design

Over the years, email has quietly undergone many evolutions. Is your technical know-how of good email design up-to-date?

Email strategy

Email Marketing 101: strategy

Like other marketing channels, email requires planning and careful execution. Get back to the basics and learn about strategy, frequency and compatibility.