Data hygiene

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.

Email subject line

Email Marketing 101: subject lines and preheaders

If you don’t give careful thought to the subject lines and preheaders of your marketing emails, your carefully written content may never even be seen. We walk you through some guidelines.

Email strategy

Email Marketing 101: strategy

Like other marketing channels, email requires planning and careful execution. Get back to the basics and learn about strategy, frequency and compatibility.