If you deploy image-only emails, be ok with these four downsides and follow these four best practices.
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Are your marketing efforts truly synced around an individual prospect or customer?
Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
Privacy concerns and legislation will continue to play in important role in modern direct marketing in 2020.