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The Up and Downsides to Image-Only Lead Generation Emails

If you deploy image-only emails, be ok with these four downsides and follow these four best practices.

The Q4 Email Curse is Right Around the Corner

In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…

Email Design Quick Reference Guide

When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

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How Direct Marketers Do Digital Differently

Are your marketing efforts truly synced around an individual prospect or customer?

Optimizing Email for Screen Readers and the Voice Age

Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.

Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

The Impact of CCPA on Direct Marketing

Privacy concerns and legislation will continue to play in important role in modern direct marketing in 2020.