Helpful Email Design and Coding Best Practices

Email design and coding practices have evolved a lot in the last five years as responsive emails have become best practice. With a wide variety of screen sizes, from mobile to desktop, coding templates that render nicely in multiple sizes is a seriously niche skill.

Helpful Email Open Best Practices

The ultimate goal of an email is to get into the inbox, get in front of a recipient, entice them to open the email and then drive them somewhere to do something. Seems simple enough, right? Well, anyone who knows email marketing will tell you the devil is in the details.

Email Addresses are NOT Created Equal

When you are collecting email addresses on a form in exchange for free content, the quality of the email address matters. You can’t control which email address someone gives you, but you can control what you do with it once you have it.

Content Oopsies!

Since there’s no magic button that allows you to undo your mistake, what are your options? Depending on the severity of your blunder, you have options.

Can You Trust Your Email Reporting?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

Five Tips to Avoid Being Filtered

Because ISPs and email server filters are adjusting their algorithms to handle the volumes of emails hitting them, and they are taking subscriber engagement metrics into consideration, avoid the filters with these five tips.

The Untapped Potential of Transactional Emails

What options are you left with if people opt out? What additional exposure can you have with your subscribers if they’re still opted into receiving emails but aren’t engaging with emails that do get delivered?