Email Archives - Page 3 of 8 - Infinity Direct Blog

Turn Up the Marketing Dials Safely During COVID-19

If done correctly, the marketing budget dials can be safely and gradually be turned up now.

The Q4 Email Curse is Right Around the Corner

In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…

2020 Email Design Quick Reference Guide

When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.

The Foolproof Way to Liven Up Subject Lines

If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

Multiple Channel Digital Marketing Image

How Direct Marketers Do Digital Differently

Are your marketing efforts truly synced around an individual prospect or customer?

Optimizing Email for Screen Readers and the Voice Age

Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.

INtelligent Direct: Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.