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Why Marketers Need to Shift Focus to Clicks for Intent

The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.

Why Marketers Must Pivot to Mobile-First Email Design

While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.

Spring Cleaning Email Database Dead Weight

Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.

Spring Cleaning Your Email Database

Spring is the best time to clean your email marketing database of invalid email addresses.

WebIDPlus

What Marketers Need to Do Before Executing a Retargeting Program

We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.

Prospect Email – The Right Way

What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?

Successful Campaigns Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.

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The Up and Downsides to Image-Only Lead Generation Emails

If you deploy image-only emails, be ok with these four downsides and follow these four best practices.