In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
Jenny Lassi • September 18, 2020
When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.
Jenny Lassi • June 4, 2020
If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
Jenny Lassi • May 18, 2020
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Jenny Lassi • March 24, 2020
Are your marketing efforts truly synced around an individual prospect or customer?
Jenny Lassi • February 19, 2020
Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.
Jenny Lassi • January 30, 2020
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
Jenny Lassi • November 19, 2019
Privacy concerns and legislation will continue to play in important role in modern direct marketing in 2020.
Trent Weber • October 24, 2019