Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4
The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.
Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.
Spring is the best time to clean your email marketing database of invalid email addresses.
We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.
What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
