The ISPs are trying to keep their customers happy ramping up to the holidays. What is making ISPs tweak their inbox algorithm even more than usual in Q4 2019 are additional political emails adding to the holiday email volumes.
A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.
2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.
Event marketing is just like any other direct marketing campaign. It is imperative to identify a target audience and provide relative and engaging messaging in a creative presentation with a clear call to action.
Email marketers have been anxious to embed videos in emails for years. In 2019, it’s safe to use animated GIFs to simulate video, but hold off on embedded video for now.
It may seem backwards to you when I recommend that you make it as insanely easy and obvious in all of your emails to unsubscribe from receiving future emails. Read on as there is a method to my madness…
