An emotional connection and a memory are formed when hearing a story either from a person, a live speaker at a meeting, a recorded speaking engagement, a webinar, a book or a very powerful storytelling tool – video.
Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.
Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.
Much like how a contractor wouldn’t suggest you paint the walls before the roof is built, we wouldn’t suggest taking on a direct mail project without thoughtful consideration of your budget.
