Direct Marketing Archives - Page 12 of 18

A QR Code’s New Life for Direct Marketers

Many marketers, who have been around a minute, lost the love for QR codes 5-10 years ago, but the use of QR codes has skyrocketed in Millennial and Gen Z pop culture.

The Future of Direct Advertising

The now and immediate future of advertising is moving some of the ad budget away from radio, television, cable television and direct broadcast satellite and toward OTT advertising that allows for greater targeting, segmentation and most of all, measurement.

The Important Role of Your Agency Account Executive

Ultimately, our team is here to make our clients’ visions reality, make meaningful connections and drive their organizations’ goals across applicable marketing channels.

The Marketing Struggle, The Hustle and Getting Real

2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.

Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.

How Direct Marketers Benefit from Cord Cutters

In 2018, the number of households in the United States to break up with paid cable and satellite providers was projected at 33 million. This is a huuuuge opportunity for marketers of any size.

The 360-Degree Video Experience

Facebook and YouTube both support 360-degree video and is where most videos are consumed, so the only thing holding marketers back is the additional expense to shoot a 360-degree video compared to the typical production cost of shooting a standard video.

The Role of Print in a Digital World

Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.