Why Marketers Must Pivot to Mobile-First Email Design

While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.

Who Is The Best Target?

Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:

WebIDPlus

What Analytics Can’t Do – Our Pixel Can

Infinity Direct can help you understand your website’s visitors at a deeper level and take action.

Spring Cleaning Email Database Dead Weight

Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.

Spring Cleaning Your Email Database

Spring is the best time to clean your email marketing database of invalid email addresses.

Media Channel Performance 101 for Marketers

The following benchmarks can be used when planning your first campaign, your channel lineup, in order to set performance expectations.

WebIDPlus

What Marketers Need to Do Before Executing a Retargeting Program

We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.

SMS Marketing Do’s and Don’ts for Marketers

One channel that doesn’t get as much use in marketing is short message service (SMS).