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Generation Playbook

INtelligent Direct: A Marketer Generation Playbook

Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.

INtelligent Direct: 3 Simple Tips to Avoid Burnout

Even if you love your job, the never-ending projects, emails and meeting notifications can build up until you are far beyond your capacity as a living, working human.

INtelligent Direct: Change the Channel to Engage Inactive Email Subscribers

A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.

INtelligent Direct: Celebrating Success

We need to focus less on the traditional thought of work-life balance and evolve our thinking to version 2.0: work-life harmony.

INtelligent Direct: It’s More Than Just a Cookie

Without understanding the differences of what first- and third-party cookies do, it’s understandable where the confusion comes from. They’re not the same. They have different functions, and cookies are not going anywhere.

INtelligent Direct: Save 2% on Postage with Informed Delivery by USPS

For marketers, Informed Delivery offers the opportunity to integrate direct mail with a more interactive digital marketing aspect for a potentially more impactful omnichannel campaign.

INtelligent Direct: Website Tips for Do-It-Yourself Marketers

All website creation methods have pros and cons. When does it make sense to use an easy website creation tool, and when does it make sense to use a partner to help you with your website?

Intelligent Direct: The Secret to Protecting Your Marketing Plan from Technology Outages

Marketers are forced to pay attention when Salesforce, Go Daddy, Facebook, Instagram, Gmail, Outlook and the many other platforms critical to the success of a campaign are not functioning properly or are completely out of service.