Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.
Even if you love your job, the never-ending projects, emails and meeting notifications can build up until you are far beyond your capacity as a living, working human.
A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.
Without understanding the differences of what first- and third-party cookies do, it’s understandable where the confusion comes from. They’re not the same. They have different functions, and cookies are not going anywhere.
For marketers, Informed Delivery offers the opportunity to integrate direct mail with a more interactive digital marketing aspect for a potentially more impactful omnichannel campaign.
All website creation methods have pros and cons. When does it make sense to use an easy website creation tool, and when does it make sense to use a partner to help you with your website?
Marketers are forced to pay attention when Salesforce, Go Daddy, Facebook, Instagram, Gmail, Outlook and the many other platforms critical to the success of a campaign are not functioning properly or are completely out of service.
