GSA Instagram Facebook Twitter LinkedIn

INtelligent Direct: Animation and Video in Email for 2019

Email marketers have been anxious to embed videos in emails for years. In 2019, it’s safe to use animated GIFs to simulate video, but hold off on embedded video for now.

INtelligent Direct: How Marketers Can Use Informed Delivery by USPS

For modern direct marketers, Informed Delivery presents an opportunity for mailers to engage consumers through a synchronized, integrated direct mail and digital marketing campaign. For a quick overview of the process, requirements and the marketing benefits of Informed Delivery, read on.

ID Beer:Thirty Webisode 2

This webisode focuses on email marketing, which is an important direct marketing channel in the marketing mix for most campaigns. Enjoy the show!

INtelligent Direct: 2019 Email Unsubscribe Best Practices

It may seem backwards to you when I recommend that you make it as insanely easy and obvious in all of your emails to unsubscribe from receiving future emails. Read on as there is a method to my madness…

INtelligent Direct: Personalize

By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.

INtelligent Direct: A Marketing Automation Truth Bomb

Have you ever questioned whether your organization should invest in a marketing automation (MA) platform? Or if you have already invested in one, are you questioning if you really need it? If so, you’re not alone.

ID Beer:Thirty Webisode 1

Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!

INtelligent Direct: Our Love for Mail

We give gratitude for the joy that mail can deliver. Here are four reasons why we should all love mail.