Spring Cleaning Your Email Database

Spring is the best time to clean your email marketing database of invalid email addresses.

Media Channel Performance 101 for Marketers

Ad tech and media buyers have been preparing for Google’s bomb announcement from last week for some time now.


What Marketers Need to Do Before Executing a Retargeting Program

We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.

SMS Marketing Do’s and Don’ts for Marketers

One channel that doesn’t get as much use in marketing is short message service (SMS).

Marketing Communication Channel Overview

Your next campaign can test into as many channels as you have budget and creative for to get a baseline.

Prospect Email – The Right Way

What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?

Top Ten Blog Hits of 2020

We reviewed our analytics to select the top ten blog posts from 2020.

Successful Campaigns in 2021 Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.