Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Promotion convinces people that spending time on their product is worth the opportunity cost of spending time doing something else.
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
The things that are required for success are hard work, an open mind, and ungovernable curiosity.
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
