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Creative brief

The creative brief: one document to rule them all

For those who may feel overwhelmed or intimidated by the prospect of filling out a creative brief, we’ve provided some general guidelines to help direct your next creative project.

Millennials

Reaching millennials in a digital age: go retro

Looking to reach millennials? Direct mail provides the simple and authentic experience that they seek.

IP targeting

IP targeting helps boost conversion

IP Targeting lets you deploy a digital display ad campaign that reaches internet users connected to specific IP addresses, namely the Wi-Fi internet connection in the home or a business.

social influence marketing

Social influence marketing and video storytelling

Explore using compelling social storytelling to move business into the digital world.

DMA

Key takeaways from the 2016 DMA annual event

The DMA provides an excellent atmosphere to see and hear first-hand about current industry trends and new strategies.

reporting

For digital marketing campaign success, the secret is…

As marketers, we can all agree that the unique power of digital marketing lies in the ability to report on our investment of time and money. Not everyone knows the secret to effective digital campaign reporting, however.

IP targeting

IP targeting’s impact on client return

There is a better way to spend your online advertising dollars. Learn more about IP Targeting and see how Infinity Direct helped one client return 252% on an online ad campaign.

direct marketing

What direct marketing has taught me

Once considered a channel for catalogs and fundraising, direct marketing will never be sexy as Super Bowl commercials, but response is always in style.