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Dark Mode Basics for Marketers

Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.

Optimizing Email for Screen Readers and the Voice Age

Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.

Why a Professional Copywriter

Is it best to write your own content or turn to a professional?

Attribution Models and the Customer Journey

If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?

How to Win with Direct Mail in 2020

Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.

Corporate Gift Giving

As you think about how to recognize the business or personal relationships this holiday season or throughout the year, let us share a few categories we consider timeless winners.

INtelligent Direct: Strategic Digital Advertising Everyone Should Be Doing

There are a few ways to be more strategic and serve ad impressions to a more qualified audience with minimal effort at the height of relevancy.

INtelligent Direct: Maximize Your Return on Holiday Direct Mail

Consider incorporating these three strategies when planning holiday marketing campaigns.