INtelligent Data: All About Email Appends

Appending an email address to your data record opens up more communication channel options with your valued customer.

INtelligent Data: Data Integrity Pain Points for Marketers

Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.

INtelligent Direct: Three Ways to Stand Out in the Mailbox

Consider the potential ROI of executing a direct mail campaign that stands out in the mailbox, rather than one that blends in.

INtelligent Data: CASL and GDPR Compliance Best Practices for Marketers

Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.

INtelligent Direct: Four Considerations for Creating a Direct Mail Budget

Much like how a contractor wouldn’t suggest you paint the walls before the roof is built, we wouldn’t suggest taking on a direct mail project without thoughtful consideration of your budget.

Content Queen: The Art of Making Copy Just Right

Maybe you write your own copy. Or maybe you hire a professional. Either way, it’s valuable and smart to learn about what makes copy effective.

INtelligent Direct: The Future of Direct Marketing – Integrating Print & Digital

Modern direct marketing is measured marketing on multiple channels because customers are listening on multiple channels. Direct mail is 1-channel with proven ROI to integrate into your direct marketing mix.

Test, Test, Test to Boost Your Direct Mail Efforts

Direct mail testing is not a one-time event, but rather an ongoing, long-term strategy. Once you have identified a control (through past performance or other means), you should be regularly testing the variables to determine the best performing mailer.