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IP targeting

IP targeting helps boost conversion

IP Targeting lets you deploy a digital display ad campaign that reaches internet users connected to specific IP addresses, namely the Wi-Fi internet connection in the home or a business.

social influence marketing

Social influence marketing and video storytelling

Explore using compelling social storytelling to move business into the digital world.

reporting

For digital marketing campaign success, the secret is…

As marketers, we can all agree that the unique power of digital marketing lies in the ability to report on our investment of time and money. Not everyone knows the secret to effective digital campaign reporting, however.

IP targeting

IP targeting’s impact on client return

There is a better way to spend your online advertising dollars. Learn more about IP Targeting and see how Infinity Direct helped one client return 252% on an online ad campaign.

direct marketing

What direct marketing has taught me

Once considered a channel for catalogs and fundraising, direct marketing will never be sexy as Super Bowl commercials, but response is always in style.

Measuring Direct Response

How do you measure direct response?

Our clients often ask us how we define the success of a marketing campaign. The answer can vary depending on the clients’ goals, but determining the applicable direct response marketing metrics is critical in evaluating and progressing any efforts.

soldiers raising flag

A salute to our veterans

As we honor those who have served our nation this Veterans Day, Infinity Direct would like to pay special tribute to two of our employees for their military service.

Email Design Conference

Infinity goes to TEDC15

Not only is email not dead, it’s one of the strongest ROIs out there for marketing channels.