Infinity Direct Blog

Content Oopsies!

Since there’s no magic button that allows you to undo your mistake, what are your options? Depending on the severity of your blunder, you have options.

Can You Trust Your Email Reporting?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

Five Tips to Avoid Being Filtered

Because ISPs and email server filters are adjusting their algorithms to handle the volumes of emails hitting them, and they are taking subscriber engagement metrics into consideration, avoid the filters with these five tips.

The Untapped Potential of Transactional Emails

What options are you left with if people opt out? What additional exposure can you have with your subscribers if they’re still opted into receiving emails but aren’t engaging with emails that do get delivered?

Five Keys to Improving your Direct Mail Response Rate

We can all agree that there is some bad junk mail in our mailbox each day. But as much as we discount some wasteful efforts, there are some interesting, engaging and visually stunning pieces of printed marketing that stand out.