Strategy Archives - Infinity Direct Blog

5 Marketing Strategies to Recession-Proof Your Business

Here are five strategies that businesses can use now to increase sales during a recession.

Audio Ads Go Direct & Digital

Transitioning ad budgets from traditional radio to programmatic audio means shifting how audio ads are served to an audience.

What’s Missing in Today’s Customer Journeys?

Journey mapping isn’t one size fits all, one sided and only benefitting the brand.

How to Influence How Your Customers Feel

Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.

A Marketer Generation Playbook

Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.

Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.

How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

Three Ways to Stand Out in the Mailbox

Consider the potential ROI of executing a direct mail campaign that stands out in the mailbox, rather than one that blends in.