The Marketing Struggle, The Hustle and Getting Real

2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.

Jenny Lassi • May 22, 2019

Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.

Trent Weber • May 15, 2019

How Direct Marketers Benefit from Cord Cutters

In 2018, the number of households in the United States to break up with paid cable and satellite providers was projected at 33 million. This is a huuuuge opportunity for marketers of any size.

Jenny Lassi • May 7, 2019

The 360-Degree Video Experience

Facebook and YouTube both support 360-degree video and is where most videos are consumed, so the only thing holding marketers back is the additional expense to shoot a 360-degree video compared to the typical production cost of shooting a standard video.

Jenny Lassi • April 23, 2019

The Role of Print in a Digital World

Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.

Trent Weber • April 18, 2019

Website Marketing Essentials

If you build it, will they come? We’re not talking about an ark. We’re talking about your website or web app, and building one means nothing if no one knows it’s there.

Jenny Lassi • April 10, 2019

Essential Precampaign Planning Questions

Before running a direct marketing campaign, take the time to design it correctly and make sure everyone is on the same page. If not done correctly, a campaign can tarnish your image and result in lost money.

Jim Vilter • April 5, 2019

Event Marketing

Event marketing is just like any other direct marketing campaign. It is imperative to identify a target audience and provide relative and engaging messaging in a creative presentation with a clear call to action.

Trent Weber • April 4, 2019

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