Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!
Jenny Lassi • October 12, 2021
Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4
Jenny Lassi • July 7, 2021
The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
Jenny Lassi • June 25, 2021
While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.
Jenny Lassi • May 27, 2021
We reviewed our analytics to select the top ten blog posts from 2020.
Jenny Lassi • December 29, 2020
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Jenny Lassi • December 16, 2020
If you deploy image-only emails, be ok with these four downsides and follow these four best practices.
Jenny Lassi • December 2, 2020
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Jenny Lassi • October 1, 2020