Trent Weber, Author at Infinity Direct Blog

Minimize Postage with Carrier Route Saturation

Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.

How to Win with Direct Mail

Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.

Maximize Your Return on Holiday Direct Mail

Consider incorporating these three strategies when planning holiday marketing campaigns.

The Impact of CCPA on Direct Marketing

Privacy concerns and legislation will continue to play in important role in modern direct marketing in 2020.

Best Uses for Every Door Direct Mail

EDDM is a direct mail marketing offering by the USPS that allows marketers to reach an audience without knowing any personal information.

Best Postcard Formats for Marketing

From copy and design to print, a postcard can get in mailboxes quickly without additional steps required for more complex self-mailers or envelope packages.

The Important Role of Your Agency Account Executive

Ultimately, our team is here to make our clients’ visions reality, make meaningful connections and drive their organizations’ goals across applicable marketing channels.

Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.